Rottweiler Assists Consultant in New Book "Shocking Truth to Retail Success"

As stores gear up for 2007, consultant Jerry Robertson is releasing a book that will challenge the thinking of many retail store owners. Retail management must meet the challenge of making the most of their operation beyond the holidays, year round. Robertson has developed over 25 years of retail management and consulting experience, making "Shocking Truth to Retail Success", an invaluable tool towards increased profitability. Whether it’s inventory control, employee relations, customer service, special events planning, marketing or advertising, the book is designed to create a leadership ethic. Robertson has extended an intimate knowledge of helping both corporate managers and small business owners to develop personal strategies. His motivational ideas can inspire the willing to organize their life, set goals, eliminate stress and find balance between business and pleasure.

"Shocking Truth to Retail Success" is not your typical business book and Robertson’s methods have been fine tuned as the “Maverick” approach. This comes from working passionately with a great diversity of clients with JROB Consulting, www.jrobconsult.com. As a veteran retail consultant Robertson has guided everything from Department Stores, Drug Stores, Gift Shops,Hardware, Hallmark Stores, Bike Shops, Furniture Stores, Rug Stores, Arts & Crafts Stores to Stationary Stores, rejuvenating their sales and formulating success. JROB Consulting has always provided a sophisticated approach, but at an affordable budget and now that wisdom is translated into the book. Many of JROB Consulting’s clients have been once successful stores that lost their way or outgrew their operation. Robertson’s book similarly enables struggling managers to reawaken their entrepreneurial gusto or prepares budding stores to harness new levels of achievement.

One client of JROB Consulting describes Robertson’s knowledge as impressive by increasing cash flow and customer base with an innovative management principle. It is named after the extraordinary Rottweiler. The STERNA Principle, which prompts managers to facilitate Superior Customer Service, a Terrific Place to Work, Educating Employees, Resistance to Change Reduction, New Exciting Ideas and Always Improving. So much of Robertson’s experience can extend to a variety of retail settings due to 17 years at 10 different Walgreen Stores, a store offering a large spectrum of products and services. While getting the word out about his new book Robertson is also offering free speaking engagements for trade associations, Chamber of Commerce groups or any business related organizations. "Shocking Truth to Retail Success" packs the promise of taking management to soaring heights on the retail front, but also opens the door to a genuine Maverick approach.

Robertson’s Website, www.jrobconsult.com, is loaded with a wealth of information to get managers on the right track. There are free newsletters , feature articles on topics covering Management, Entrepreneurship, Marketing, E-Commerce and Small Businesses, also plenty of tips and freebies to go around. One of the major topics covered in "Shocking Truth to Retail Success"and within JROB Consulting includes development of Special Events for stores. Robertson describes this as one the most effective ways managers can make their stores stand out in retail. It keeps things new and fresh, allowing an educational process for employees, as well as learning about their customer base. Robertson’s and Sterna's new book is itself an event to take note of as he ushers the small retail owner into new horizons.