Enterprising Army Lieutenant Seeks Out Dormia to Help His Troops

JESSUP, MD – An enterprising U.S. Army Platoon Leader in Iraq sought out Dormia, the leading premium visco and latex bedding manufacturer, to help his troops by providing memory foam for their armored vehicles in Mosul, Iraq. Soon after receiving the unique request, Dormia contacted several of its key suppliers to donate specially cut memory foam for 12 of units operating in the same theatre. They are in the process of shipping the material now.

Platoon Leader and Second Lt. Steve Smith from Charlie Company, the 23rd Infantry based in Fort Lewis, Washington, became familiar with Dormia’s innovative visco-elastic memory foam as a potential solution to his troops’ sleep discomfort with the padding in their armored vehicles. Since Dormia’s visco-elastic memory foam is one of the most innovative temperature and pressure-sensitive products on the market, Lt. Smith hopes to enhance the effectiveness of his troops who cited ailments by the troops including frequent back pain, sciatic nerve problems and leg cramping.

Lt. Smith approached Dormia’s customer service department if they could help out. As a result, Dormia created custom-sized products and donated enough foam memory pads to fit the Stryker vehicles not only for Lt. Smith’s own unit, but also to supply all 12 units operating in the Mosul theatre.

“We are flattered that Lt. Smith called upon us for assistance, and grateful to our suppliers who worked with us to help our troops on this important assignment,” said Dormia’s President and Chief Executive Officer Michael Zippelli. “We are glad we could play a role in helping provide some additional comfort to the brave men and women serving our country.”

Zippelli said that when he learned of the request, he reached out to some key vendors to join in the effort. They included: Future Foam (High Point, NC), Fred Hoffman Co. (Baltimore, MD), and Carpenter (Avondale, PA), along with Watkins Freight, who will deliver the product to Fort Lewis, Washington, where it will be transported by the Army to Iraq.

Dormia honors service men and women in the U.S. Armed Forces, as well as police officers and firefighters with an additional 5-percent “Heroes Discount” on its products.

All Dormia mattresses are manufactured in the United States using hand-made craftsmanship and custom embroidery. Dormia mattresses are constructed from the finest components in the world including: hypo allergenic New Zealand lambs wool, pressure-relieving, visco-elastic memory foam, unique tri-zone latex core, solid wood foundations and all natural covers. Dormia’s sleep systems are designed to help customers receive the maximum benefit out of each and every night’s sleep. The company offers enhanced features such as a quilted mattress top and deluxe models that combine both memory and latex foam. Dormia products are available at Dormia retail stores nationwide and online at http://www.dormia.com.

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