Local Urban Artist and Stoli Vodka Bring Artistic Window Displays to Harlem

December 2006, New York, NEW YORK—Stolichnaya Vodka is branching out from its traditional customer base to present its high quality products to the African American and urban markets. The world famous spirits company plans to work with local artists to design a series of window displays for wine and spirits stores throughout Harlem, Brooklyn and other NY communities as a celebration of the pride and strength in the culture of the neighborhoods.

Stoli’s first unique window display will be unveiled on December 21st at Madison Avenue Wines, located at Madison Avenue and 118th Street. The project will integrate the essence and quality of Stoli Vodka products with the artistic flare of urban New York. Store owner Dean Ward was very excited and receptive to the idea of integrating art into his storefront display. Ward keeps his store stocked with the complete line of Stoli products, including the new Blueberi Vodka. A second store, Friedland Liquors, on Lenox & 130th street will be the second store in this year long promotional campaign.

Traditionally, window displays in metro NY are created by small team of skilled window designers. “Our goal is to reach out to talented local artists and give them an opportunity create something original, positive and truly reflective of their own communities” says Greg Clement, Division Marketing Manager for Pernod Ricard USA.

Stoli prides itself on being one of the highest quality vodkas on the market, taking the award for World’s Best Vodka in 2005 at the World Spirits Competition.

Appreciating Artist Tyson Hall, the first in the Stoli series, was born in Manhattan and raised in the Bronx, New York. He grew up amidst the hip-hop culture evolution that took place in the late 70's, early 80's and chose graffiti as his art form because he could always find a medium to express himself. Since then, Hall’s artistic talents have far transcended the label of “graffiti artist,” as he has developed his skill to fully transcend all artistic mediums. "I'd use the nearest wall, scrap paper, virtually anything that would allow me to project an image,” he recollected. “The images drawn and painted are already in existence but aren't visible to the human eye. I give the vision its visibility- bringing the truth to light.”

Hall is excited to be producing such highly visible artistic displays for the community.
His initial display will feature an original piece of Hall’s artwork contrasting against Black and blue velvet backdrops with various bottles painted black with Hall’s signature face outlines, all positioned so that they are facing the Stoli Blueberi bottle—the newest twist to the Stoli flavor family—seemingly in awe. The displays promise to bring into the Harlem communities the signature soul and feel exclusive to those neighborhoods.

NJ based Multi-Cultural Promotion Agency; 24/7Marketing developed the Stoli Local Artist Retail Window campaign and will work closely with the Stoli Brand Team and local artists to execute through 2007.

For more information on Stoli Vodka products, please visit www.stoli.com. For a complete list of window-display locations and inception dates, please visit www.buzzig.com.