Wallcoverings Association signs spokesperson Robert Verdi, television host of “Surprise by Design.”

CHICAGO – Wallcoverings Association (WA) has recently signed Robert Verdi, television host of Discovery Channel’s home fashion television show “Surprise by Design,” as the official spokesperson for the association.

“Verdi has decorated high-profile homes, such as those of Sandra Bernhard, Courtney Love, Ricki Lake and celebrity chef Bobby Flay,” said WA president Bob Parisi. “Now, Verdi will be actively representing WA, and I couldn’t be more enthused about what this means for our industry’s immediate future.”

As part of Verdi’s agreement with WA, he will make personal appearances on popular, daytime television shows like, ABC’s “The View,” while also participating in a satellite media tour, in which he will discuss the growing demand for wallcoverings in interior design and highlight the numerous trends in wallcoverings. This appearance will involve Robert speaking to national television media outlets, which will be downlinked to cities throughout the country. This will provide a widespread outreach to consumers across the nation about the growing demand for wallcoverings.

Additionally, Verdi has agreed to decorate a major entertainer’s home or studio with wallcoverings and be featured in special print articles with wallcovering decorating ideas, which will be of great interest to many consumers.

Verdi is the only personality on television who uniquely blends home furnishings with fashion. His show, “Surprise by Design,” has been the number one show on the Discovery Channel for four years, and has maintained its rating as one of the top five shows on cable television for four consecutive seasons.

Signing Verdi as WA spokesperson is part of a two-year Residential Marketing Initiative, which will play a monumental role in increasing awareness of the amplified demand of wallcoverings in today’s fashion-forward marketplace.


About Wallcoverings Association:
Wallcoverings Association is a member-based organization, focused on the manufacturing, distributing and over-all sales within the wallcoverings industry.


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