Lanmark Group Wins Five 2006 MarCom Creative Awards

Eatontown, NJ – (December 22, 2006) – Lanmark Group, a full-service healthcare advertising, marketing, and communications agency, is pleased to announce that it was recognized by the MarCom Creative Awards, an international competition for marketing and communication professionals, with five awards in the 2006 MarCom Creative Awards Competition.

Specifically, Lanmark Group received awards for projects created by the agency’s marketing and public relations department for clients Ansell Healthcare, LED Dental Inc., Sirona Dental Systems, and OraPharma, Inc.

Out of the 5,000 entries from throughout the United States and several foreign countries, Lanmark Group was honored with two prestigious Platinum MarCom Awards.

One Platinum MarCom Award was for a comprehensive Integrated Marketing and Communications Plan prepared for Ansell Healthcare. An additional Platinum MarCom Award was presented for a media kit Lanmark developed for the launch of LED Dental Inc.’s VELscope – an innovative oral mucosal screening device designed to detect oral cancer in its earliest, most curable stages.

The MarCom’s prestigious Platinum Award was presented to those entries judged to be the most outstanding entries in the competition. Only approximately 15% of the entries won this award. Platinum winners were recognized for their excellence in terms of quality, creativity, and resourcefulness.

Lanmark Group also received two Gold MarCom Awards. One recognized a feature article written for Sirona Dental Systems entitled, “Is Your Practice Booming?” The winning article was featured in Dental Practice Report and highlighted Sirona’s CEREC CAD/CAM system for providing baby boomers with dental restorations. Lanmark Group also received an additional Gold MarCom

Award for a press release written and distributed on behalf of OraPharma, Inc.
that explained the company’s research-driven patient education campaign designed to encourage patients to be proactive in diagnosing and treating periodontal disease.

The Gold Award is presented to those entries judged to exceed the high standards of the industry norm. Approximately 16% of the entries received this award.

Lanmark Group also received an Honorable Mention certificate for a press release it wrote and distributed for LED Medical Diagnostics announcing that the medical device company received FDA 510(k) clearance to market its Visually Enhanced Lesion Scope – or VELscope – oral mucosal examination device, an innovative oral mucosal screening device designed to detect oral cancer in its earliest, most curable stages.

Honorable Mention certificates are granted to those entries that meet the expectations of the judges. Approximately 10% of entries were Honorable Mention winners.

“We are extremely satisfied to be recognized by the MarCom Creative Awards,” remarked Michael Caiafa, Director of Marketing. “Our marketing and public relations department significantly contributes to Lanmark Group’s success on a daily basis. We are very proud that examples of the strategic communications value we provide our clients have been recognized by the MarCom Creative Awards.”

About the MarCom Creative Awards
The MarCom Creative Awards is an international competition for marketing and communication professionals involved in the concept, writing, and design of marketing and communication programs and print, visual, and audio materials. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, graphic design shops, and freelancers.
Part of the Communicator Awards, the Mission of the MarCom Creative Awards is to honor excellence and recognize the creativity and hard work of marketing and communication professionals.
Judging for the MarCom Creative Awards is unique. Each entry is judged against itself and not directly against other entries. No lengthy essays are
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submitted in order to persuade the judges; all work is evaluated solely on its own quality, creativity, and resourcefulness. Judges base their decisions on learned perceptions of creative excellence, rather than an entrant’s imaginative explanation of an entry’s value.
The judges for MarCom are experienced professionals who have handled projects similar to anything that is submitted. The judges are cognizant of what an entrant has to work with, and make their evaluations accordingly.
About Lanmark Group

Founded in 1977 and located in Eatontown, New Jersey, Lanmark Group is an award-winning, full-service advertising, marketing, and communications agency specializing in the healthcare fields. The company’s client roster includes Ansell Healthcare, Darby Group Companies, DentalEZ Group, Johnson & Johnson Oral Health Products, LED Dental Inc., OraPharma, Inc., Sirona Dental Systems, Sunstar Americas, and Wm. Wrigley Jr. Company.

Agency accolades include the 2005 MarCom Creative Award, The AGC 63rd Annual Graphic Arts Award, and the New Jersey Business Marketing Association’s 2004 Judges Recognition Award. Lanmark also ranked 12th in NJBiz Magazine’s “Best Places to Work in New Jersey” survey in 2006. For more information, visit www.lanmarkgroup.com.




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