AllStarWeek.com Teams with Mobloco.com, A New Mobile and Event Portal to Kick-Off NBA All-Star Week 2007

Atlanta, GA (December 22, 2006) – AllStarWeek.com, a seasonal lifestyle and entertainment-based web site dedicated to providing information on events surrounding the NFL Super Bowl and NBA All-Star game has joined forces with the newly launched mobile-enabled web site, Mobloco.com. The site targets all party-goers and event promoters during the week long celebrations and provides significant insight on what to do off the field and the court. Being able to offer mobile connectivity, event alerts and text messaging capabilities, signifies AllStarWeek.com’s continued commitment to remain consistent with growth trends within its targeted audience. According to Telephia, the leading provider of performance measurement information to the mobile industry, 81 percent of all Internet consumers have phones with web browsers that support xHTML-MP, which allows for an enhanced Internet browsing experience that is closer to what consumers are familiar with on their computers.

The popularity of AllStarWeek.com, the one-stop shop for one of the largest weekend surrounding the now 54th annual NBA All-Star event, combined with the mobile capabilities of Mobloco.com, consumers are now able to browse user-generated all-star event content via their mobile phone.

Mobloco.com, launched during the winter of 2006, provides consumers with an easy way to stay connected by delivering consumer solicited event listings to their mobile devices.. Additionally, as a mobile-enabled community, consumers are able to set up profiles equipped with photos, text messaging capabilities, blogging and the ability to import videos from YouTube.com.

“This partnership enables AllStarWeek.com to focus on what’s important and that is delivering accurate, up-to-the-minute information to consumers looking for the hottest events during the week long celebration,” said Bryan Green, President and CEO of Atlanta based Mobloco.com. “We are excited about the trends of mobile adaptation, but more importantly we remain committed to ensuring our consumers are connected in every way,” concluded Mr. Green.

Through their unique services, AllStarWeek.com and Mobloco.com are able to provide greater reach to advertisers looking to connect with localized events from a grassroots perspective. The company plans to launch its online campaigns within the next several weeks as they prepare for the big weekends in Miami, Florida and Las Vegas, Nevada.

“We’re continuing to source and test ways to present information to our consumers. Since our launch in 2003, we have received thousands of requests to provide information ranging from hotel accommodations to tickets you just can’t buy during these high-profiled events” said President of AllStarWeek.com, Sonja Williams.


About AllStarWeek.com

AllStarWeek.com (www.allstarweek.com) provides up-to-the-minute news about events taking place surrounding the acclaimed NBA All-Star and NFL Super Bowl games. To date, AllStarWeek.com has received more than 1.5 million visitors per season and has welcomed classic brands and advertisers such as Schieffelin & Co., home of brands Tanquery and Hennessey), importers of brands Hennessy and Tanqueray. In addition to keeping the portal current in the midst of changes, sending alerts and other gossip to its registered users, the company generates creative e-campaigns and distributes online entertainment guides complete with inside information on all events listed on the portal.

To post your Super Bowl and/or All-Star event for FREE log on to AllStarWeek.com or Mobloco.com. All media and advertising inquires should be made to Meredith Cartier, ShockTheory Interactive, mcartier@shocktheory.com or call (404) 931-0686.

About Mobloco.com

Mobloco.com is a mobile-enabled social community that gives consumers the ability to RSVP, tag and post events that are viewable on any internet-enabled mobile device. The site connects consumers by allowing them to also create and send text messages to approved friends, create alerts, view profiles, and search for people or happenings based on their geographical location or user specified search criteria.