Garage Door Web Site Guides You to Design Decision Based on Shopping Personality

With the garage accounting for more than thirty percent of the façade in most home plans, it’s important to choose the right door for your home. Garage door manufacturer Clopay® has revamped its Web site (www.clopaydoor.com) to help you find the door best suited to your home style and budget by guiding you through the buying process based on your shopping personality.

“We’ve changed the site navigation to a guided sell format to help customers find a door based on their preferred purchasing style,” says Clopay’s vice president of residential marketing, Pat Lohse.

For example, visual shoppers will enter the site and be immediately directed to product images or videos focusing on the design elements of the door. Once they see something they like, the guided path will take them to the product of their choice, while those who prefer to review and compare product specs and construction materials have the option to go straight to the facts.

Clopay has also created a Guide Me Quiz to help customers who aren’t quite sure where to begin, find the right product. The tool will recommend up to three doors based on their answers to a number of lifestyle focused questions.

Once a decision has been made, users simply enter their zip code into the dealer locator to find the most convenient location to view and purchase their new door.

Other site features sure to fuel design inspiration are:

- The Showcase of Homes features 11 of the most common homes styles from Craftsman to Tudor, Split-Level to Victorian, and shows you how it would look with various garage door designs. This is a great place to start if you want to stay true to an architectural style.
- The Idea Brochure includes before and after images of real homes that have been transformed simply by replacing the garage door.
- Design Your Door by selecting the size, door design, window, decorative hardware and color, then print out a finished image and take it to an authorized dealer to have it professionally installed. The program allows you to mix and match various options in real time so you can see how each element impacts the door’s overall appearance without having to start over every time.

“With the wide array of construction materials and design options available, the garage door has evolved from an architectural afterthought into a stunning focal point. Homeowners can use our site as an electronic swatch book,” adds Lohse.

For more information about Clopay Building Products, call 1-800-225-6729 or visit www.clopaydoor.com.
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With five manufacturing facilities and 49 distribution centers across the U.S. and Canada, Clopay Building Products is North America’s leading manufacturer of residential garage doors and a leader in the industrial door market. Bringing more than 40 years of leadership to the garage door industry, Clopay Building Products maintains a strong family of brands including Clopay®, Holmes Garage Door Company™ and Ideal Door®. Since 1996, Clopay is the only garage door manufacturer to hold the Good Housekeeping Seal of Approval.