Square One Organic Vodka® Expands Distribution and Appoints Nine Distribution Partners Across Twelve States

San Francisco, CA—December, 2006— Square One®, the newly launched organic vodka, has appointed nine distribution partners to secure product coverage across twelve states. Distribution partners include Opici Import Company in New York; American B.D. Company (Opici owned) in New Jersey; Wine Warehouse in California; Quality Wine & Spirits in Georgia; Calice Wine Company in Texas; United Liquors in Memphis, Tennessee; Boutique Wine & Spirits in New Mexico; Sparrow & Associates in Virginia and North Carolina; and Spirits West in the Pacific North West.

Market responsiveness to an organic eco-friendly spirits company has been very positive and enthusiastic, indicating Square One Organic Vodka is at the forefront of a consumer trend toward luxury products that reflect social awareness. “Square One Organic Vodka is a smooth, elegant Vodka with a unique flavor profile that reflects its organic nature,” said Ed Rose, Senior Vice President of Wine Warehouse in California. “When Vanity Fair and Newsweek Magazine published, for the first time, issues dedicated to the ‘green movement’, we knew green consumerism was gaining momentum and that the timing for introducing Square One Organic Vodka was impeccable.”

Until recently, the earth friendly and female-majority owned Square One® depended on a small dedicated team of spirits professionals to hand-sell its naturally distinctive, 100% organic rye vodka to the elegant restaurants, hip bars, and top shelf retail shops that are quick to recognize exciting new spirits trends. Increased demand and growing media attention enabled Square One® to seek partnerships with mid-size distribution companies looking to selectively expand their luxury portfolio and hand sell this special spirit.

“By making ‘green’ choices in our packaging and marketing materials, as well as business practices and charities we support, we extend our innovative eco-friendly approach to Vodka beyond what’s in the bottle; we extend it to our daily way of working,” said Allison Evanow, Founder and CEO of Square One® Organic Spirits. “We have found distribution partners with an exceptional understanding of the luxury spirits business and that know how to tell our unique story to a receptive consumer market.”

This recent expansion is consistent with Square One’s® ongoing plans to reach key markets by the second quarter of 2007. Square One® is currently evaluating distribution alternatives in Arizona, Colorado, Florida, Illinois, Maryland, Massachusetts, Michigan, Minnesota, Washington D.C., and Wisconsin. Evanow adds, “We’re an eco-vodka, not an ego-vodka and we’re thrilled with the amazing support we’ve received from the trade, consumers and the press.”

About Square One Organic Vodka
Square One Organic Vodka was borne of the philosophy that going green shouldn’t mean going without. We started [at square one] with the purest ingredients we could find: North Dakota-grown rye and pristine water from the Teton Mountains. Next we applied an organic fermentation process that meets with the stringent requirements of Oregon Tilth [www.tilth.org] and packaged our vodka with an eye toward both eco-and fashion-consciousness. The result is the first certified organic vodka to be made from 100% certified organic American rye…clearly showing that a premium spirit can indeed embrace the ethos of “eco chic”. Yet our unique approach to business and the environment continues beyond the glass: Square One Organic Spirits LLC is a progressive female-owned and operated company that encourages a life-work balance. Established in 2006, Square One Organic Spirits is a start up company and when profitable it will donate a portion of proceeds to non-political environmental causes and as a company, we are constantly forging ties with other innovative companies and individuals who have that certain cocktail of panache and earth friendliness.About Square One Organic Vodka

Square One Organic Vodka was borne of the philosophy that going green shouldn’t mean going without. We started [at square one] with the purest ingredients we could find: North Dakota-grown rye and pristine water from the Teton Mountains. Next we applied an organic fermentation process that meets with the stringent requirements of Oregon Tilth [www.tilth.org] and packaged our vodka with an eye toward both eco-and fashion-consciousness. The result is the first certified organic vodka to be made from 100% certified organic American rye…clearly showing that a premium spirit can indeed embrace the ethos of “eco chic”. Yet our unique approach to business and the environment continues beyond the glass: Square One Organic Spirits LLC is a progressive female-owned and operated company that encourages a life-work balance. Established in 2006, Square One Organic Spirits is a start up company and when profitable it will donate a portion of proceeds to non-political environmental causes and as a company, we are constantly forging ties with other innovative companies and individuals who have that certain cocktail of panache and earth friendliness.

For more information please contact Kimberly Charles and Charles Communications Associates, 415/701-9463 or kcharles@charlescomm.com or visit www.squareonevodka.com