Moms go all out to protect kids

Mothers go out of their way to protect their children and when it comes to protecting them against sunburn and skin cancer, some go to the ends of the earth — even to Australia.

That is where some mothers are finding a new solution which is not just another brand of sun lotion.

It is a range of protective swimwear made by C-Wear Australia Pty Ltd. This swimwear offers SPF 50-plus ultraviolet protection from the sun. C-Wear is one of the first makers of such swimwear in the world and is a world leader.
Mothers from around the world, and some fathers too, are buying this sunblock swimwear on the internet, direct from the Australian maker.

The swimwear is specially designed and cut and sewn from tightly woven, non-sagging fabric to protect children from too much sunlight. For example, the tops are designed with collars and tail flaps to protect the neck and lower back and the shorts cover the thighs. Matching sun hats are part of the C-Wear range.

The range comes in a variety of colourful patterns and styles to appeal to boys and girls.

Children can safely wear the clothing in and out of the water without having to apply sun lotion to most of their body.
Department stores do not stock C-Wear swimwear. Most of them choose to stock only ordinary swimwear which is not designed to protect children from the sun and is made cheaply in Asia from cheaper fabrics.

Several stores around the world stock and distribute C-Wear swimwear. Some mothers buy the swimwear at their nearest store. Others buy it on the internet, paying by credit card, and have it delivered by their store or by the maker.

Many mothers buy all kinds of things on the internet. They are used to shopping on the web sites of supermarkets, department stores and smaller stores. Sometimes they can buy from the web sites of manufacturers.

Even when they cannot buy a product direct from a manufacturer, they tend to read about that product on the manufacturer’s web site before they go to buy it at a store.

Many mothers shop around on the internet to compare products and prices and choose what they want before they go to a shop to buy it.

Those who buy direct from makers like C-Wear save money buy avoiding price markups which cover the costs of retailing and distribution.

Buying direct, mothers are paying considerably less for C-Wear sunblock swimwear than they would pay for ordinary swimwear at a department store. They buy from home and have the swimwear delivered to their door.

They can order on the internet any time they like without having to wait until they drive to a shopping centre and walk to a store. This convenience makes up for having to pay for postage and wait a few days for delivery.

Delivering to almost any country is not a problem for C-Wear. This Australian company has distributors in the United States, Mexico, Canada, Bermuda, Japan, Korea, Singapore, New Zealand, UK, Ireland, Sweden, Denmark and Croatia and its list of distributors is growing.
Even more Americans than Australians buy C-Wear swimwear.

Most mothers shop using credit or debit cards. They realise that submitting their card details on a secure internet site is as safe as giving those details on the phone, by post or even over the counter in some rare cases of fraud.
So mothers are far more concerned about the risk of their children becoming sunburnt and as a result developing skin cancer later in life. That is why they are spreading the word to others around the world about buying protective swimwear on the internet direct from C-Wear.

C Wear Australia Pty Ltd is at Unit 1/5 Metro Court, Gateshead, NSW, 2290; phone 02 4946 2344, email sales@cwear.com.au, web www.cwear.com.au .

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Photos to illustrate this story can be downloaded at http://www.wbpublicity.com.au/cwear/cw.htm .

Media contact: Mark Glynn, Manager, C Wear Australia Pty Ltd, phone 0418 219 505, 4946 2344 or 9416 7111; email mark@cwear.com.au .