Sabra Named a Category Colonel by Refrigerated and Frozen Foods Retailer Magazine

New York, NY(December 17, 2006) – Sabra, a leading manufacturer of Mediterranean dips and spreads, has been named a Category Colonel by Refrigerated and Frozen Foods Retailer magazine. This prestigious award is granted to one company in each category and recognizes the recipient’s’ reputation with retailers. Refrigerated & Frozen Foods Retailer is regarded as a key source of meaningful information for retail executives who both purchase and merchandise refrigerated and frozen foods.

During the three months prior to the special Category Colonel issue, Refrigerated & Frozen Foods Retailer surveyed retailers who nominated manufacturers for the award based on excellence in three areas:

1. Timely delivery, accuracy and in the quantities promised
2. Customized, useful tactics and strategies on pricing and promotion
3. No “surprises” and top-notch communication

“Receiving this award is an honor for Sabra. We are extremely proud that retailers are recognizing not only the quality of our products, but our philosophy on collaborating with them for maximum growth potential for all parties involved. We see ourselves as partners, not just providers of product. It is our commitment to focus on the quality of our food, as well as the quality of our relationships in the industry,” said John McGuckin, Sabra’s EVP of Sales.


About Sabra®
Sabra of Astoria, New York, makes a wide and outstandingly delicious range of Mediterranean dips and spreads. Richer. Smoother. Tastier. All products are beautifully presented, certified kosher and vegetarian and available across the nation. With more than 130% growth in the past 52 weeks, Sabra became one of the top ranking leaders in its category according to recent AC Nielsen reports. Visit Sabra at www.sabra.com.