Rockn’ Joe Clinches “Golden Cup of 2006” for its Signature Drip Coffee

The Specialty Coffee Association of America (SCAA) launched the “Golden Cup” award in the 1980s as a way to significantly raise the quality of coffee being sold across America. It was figured that only a few coffeehouses could ever meet such lofty standards in the quality of beans, as well as in the specific protocols to properly grind and brew the coffee.

It is with a tremendous level of satisfaction that Rockn’ Joe Coffeehouse and Bistro today announces it has been named a winner of the “Golden Cup” for 2006. Rockn’ Joe joins a small handful of coffeehouses and restaurants across the country earning the prestigious designation for 2006.

“Our signature coffee is a tremendous source of pride for us,” said Kevin Brennan. “This award reinforces that Rockn’ Joe consistently provides one of the best cups of coffee around. Period.”

Rockn’ Joe, with locations in Cranford and Westfield, offers a signature blend of coffee with a smooth taste; a smart alternative to the specialty coffee chains that are known for the powerful, burnt taste of their brews.

Along with its secret bean selection and roasting technique, Rockn’ Joe coffees are made with specially-treated water – a key component for consistently rich, flavorful drip coffee

For the Golden Cup, Rockn’ Joe prepares its coffee according to the SCAA’s precise brewing standards, and had to submit water samples and brewed coffee for laboratory analysis.

SCAA officials analyze the water samples to determine the amount of minerals in the water; they also study the ratio of water to coffee. Only samples found to be within the SCAA’s prescribed limits qualify for the Golden Cup award.

Brennan is proud to note that Rockn’ Joe is committed to using only organic, fair trade coffee, from which farmers receive fair wages and the coffee is grown pesticide-free. “While these coffees cost more, we believe it is a better quality bean that we are proud to purchase,” he said. “It’s just a better way to do business. Everybody wins.”

For more information about Rockn’ Joe – as well as to learn about franchise opportunities - call 1-800-926-4003 or visit www.rocknjoe.net.

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