Effective Packaging with Packs@Work

Any businessman knows that before spending money in any project, one needs to know whether it will be appreciated by the target customer or that it can effect change that would help the business better to achieve success.

In order to effectively advertise your product or brand of service, you need to have an advertising and marketing strategy that caters to the consumers' wants and desires. Hence, all the products made available in the market come in attractive and attention-grabbing packages that make potential customers grab it, sometimes even without thinking.

So after spending valuable money and time to come up with what you believe is great packaging, now comes the part where you test it on the buying market. How do you do it? The conventional way is to conduct lengthy and time-consuming surveys using traditional research methods that almost always cost the same, if not more than the amount of money it took to come out with the package that is about to be tested. Sometimes, business would produce mock-product pack prototypes to test on the current market. However, despite these methods, many have found out to their dismay that any change made was fruitless.

Now, there's a product introduced in the market that can help businessmen avoid having high costs and resource risks, and provide an easier way of testing products in the market for change.

A product, aptly named Packs@work, was recently made available to provide quick and reliable Internet- and CAPI-driven customized research packaging test. Packs@work allows clients to establish from their consumer-base which packaging the consumers prefer and why.

"With the information gathered during the testing, clients can easily, and in an informed manner, improve upon or alter packaging, which in turn positively impacts upon brand-recognition and image-building," says one of the developers of Packs@work. The manufacturers also relate that this kind of brand-recognition can be used to reinforce packaging as an effective and powerful tool to market any product and service.

So how does it work? Packs@work allows a potential customer to get to view a variety of proposed new packaging and color schemes. The said customer would be able to see and feel the packaging, and be able to assess the products effectiveness in getting the customer hooked.

And the consumer doesn't even have to go to a laboratory or facility to test a new product scheme. Packs@work is an interactive software program that allows the consumer to work his or her way through a number of testing options to accurately and comprehensively select the look of a product he or she is most comfortable with. Hands on testing proved that navigating through the stages of trying out the packaging is totally undemanding to the would-be consumer. It was made simple to allow the consumer to focus on what is most important, and that is to develop a sense of what packaging he or she prefers. Even with the highly technological process, none of the consumers would ever be caught up in or get confused by any IT jargon and complexities.

In addition to personally examining the proposed packaging, the consumer will be able to see the packaged product in a shop-front environment. What's more, the consumer is also able to clearly relay his or her reason for choosing a certain package, hence making it easier for the businessman to cater to the preference of the public.

As one review said about Packs@work: "Packs@work is a vibrant, colourful and dynamic product, making the sometimes tedious process of consumer research interesting, entertaining and, above all, rewarding. No longer are staid answers to prepared questions needed. No longer will you need to gamble valuable time and money on mock-product prototypes. Packs@work is the one-stop answer to effective packaging testing."

About Graphic Designs Unlimited
From interface designs to banners and other promotional services, Graphic Designs Unlimited is an innovative and creative World Wide Web service provider that offers effective hosting at affordable rates, using the latest technology and tools to get your message across to target audiences and potential customers. For service inquiry and email feedback, visit info@graphicdesignsunlimited.com.

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