Madhouse Sets Record Month for Ad Impressions & Clicks Served in November

Madhouse Inc., China's largest intelligent mobile ad network, announced that it served nearly 84 million mobile ad impressions through the 5 month period ending November 30 resulting in a month-over-month growth rate of nearly 30%. In the month of November alone, advertisements served by Madhouse received over 2 million clicks, an increase of 64% over October.

Founded in March 2006 and funded by Gobi Partners and JAFCO Asia, Madhouse offers three key services: MadServing: China’s most intelligent mobile ad serving and reporting system; MadNetwork: China's leading network of affiliate WAP sites that Madhouse represents to advertisers; MadSolutions: mobile marketing solutions and campaign management services. Since mid-July Shanghai-based Madhouse has launched successful mobile marketing campaigns for pioneering companies including Canon, Apple iPod, Dell Computers, Baodao Optical, Johnson & Johnson Pharmaceuticals, GlaxoSmithKline, BenQ-Siemens, and Hennessy.

Madhouse provides an objective 3rd party performance tracking, monitoring and reporting platform that is pushing forward the mobile marketing industry. Furthermore, MadServing has innovated intelligent mobile targeting that makes immediate use of user information (geo-city, carrier sub-brand, handset brand, model, and price segment) to ensure that relevant ads are projected to the particular site the mobile Internet user is viewing. MadServing also enables advertisers to set limits on the number of times individuals view, click, and interact with ads (e.g. three ad views per week, two click-to-call opportunities per person per campaign, one coupon download per individual, etc.). Via MadServing, advertisers choose from the full array of flexible charging models: CPM, CPC, CPA, and time-based pricing. To further boost the effectiveness of ad campaigns, MadServing includes an optimization feature, whereby different ad versions (design, creative, and context) of the same ad campaign are “served” in various ad positions, evaluated hourly, and then top performing creatives are rotated into the various ad positions.

The MadNetwork now includes over 300 partner sites including major mobile portals such as QQ (Tencent), WapTX, Kong.net, 3g.net.cn, Sohu, TOM, LXYES, Joyes, DTOP as well as major regional WAP alliances, enabling Madhouse clients comprehensive mobile media coverage.

Contact:
Madhouse! Inc.
Press Relations: Wendy Wang
Phone: 86-21-61159760
Fax: 86-21-61159755
Mobile: 86-136 0187 7094
E-mail: wendywang@madhouse-inc.com
Address: 1006 Cloud Nine Plaza, 1118 Yan An West Road, Shanghai PRC 200052