New Results-Based Solution Lifts Burden for Healthcare Recruiting

NASHVILLE, TN — TAG Home Care and Hospice™ (www.taghomecare.com) has introduced variable data recruiting solutions to help home care and hospice companies attract hard-to-find candidates at a greater return on investment than traditional recruiting methods, such as print ads and recruiters. Using a “One-to-One” approach, TAG Home Care and Hospice designs highly-personalized campaigns that integrate direct mail and the internet to attract field staff recruits. The solution comes at a critical time when the healthcare industry is experiencing a shortage of nurses, therapists and other field staff.

“The key difference in our recruiting campaigns,” says TAG Home Care and Hospice partner Adam Bishop, “is that you’re reaching into the homes of the most qualified candidates, and speaking to them one-on-one about their needs. Unlike ads that typically produce only applicants who are unemployed or disgruntled with their current jobs, our personalized campaigns target quality candidates, often times before they’ve even begun actively searching for a new job.”

Breaking away from the conservative methods widely used in the industry, TAG Home Care and Hospice uses variable data logic to personalize each direct mail piece for the individual recipient and drives them to their own personalized website (MyURL™) for more information and to complete a pre-screening online survey. Images and messages on the direct mail pieces and MyURLs change based on each individual’s unique set of variables such as gender, ethnicity, area of specialty, age and more.

TAG Home Care and Hospice first successfully tested the campaigns with current clients before formally launching the new solution at the National Association for Home Care and Hospice Annual Meeting in October. Current client Mary Gadd, Senior Vice President of Guardian Home Care™ reports on her success with the ongoing, personalized recruiting campaigns, “We used to spend thousands on print ads and recruiters with very little results, now we have more PTs and RNs than we ever dreamed of.”

Other clients have experienced similar success. One recruiting campaign to 6,099 PTs in a major market produced a low $92 cost-per-hire. When compared to previous print ad campaigns ($2800 cost-per-hire) and recruiter fees ($24,000 cost-per-hire), the client was extremely happy with the results.

TAG Home Care is a division of The ADAM Group, with over 30 years of experience in the home care and hospice industry. The company provides its services nationwide, which include recruiting campaigns, referral campaigns, sales and marketing consulting and marketing collateral.

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