DC Web Development Firm Brings The Best Skin Care Products Online

Washington, DC December 6, 2006 — Washington, DC web development and web marketing firm Blue Water Media (http://www.bluewatermedia.com) revealed the new Total Skin Care online storefront today, bringing forth a new design and an improved customer experience. The new website (http://www.totalskincare.com) features several new changes, including a new user interface, and improved site optimization offering better organic search placement.

Blue Water Media’s web development staff took the existing site and added several new features to the site, most notably the option to speak with a live consultant. In addition to the live consultant feature, the site architecture was improved, allowing visitors to jump from one category to another quickly and easily. The checkout process has simplified as well: customers do not have to create a log-in to checkout and the option to purchase an “impulse buy” item while in the check-out process.

The web marketing team took advantage of the keyword rich content to improve search engine optimization. Search results on the first page of Google, Yahoo, and MSN take interested consumers to the homepage when searching for more generic keyword phrases or directly to product pages when searching for that particular product. The successful implementation of search engine optimization techniques by Blue Water Media’s web marketing team will help customers find the site and the improved design will help improve sales.

About Total Skin Care:
Total Skin Care was founded by Dr. Barry J. Cohen, board certified Plastic and Reconstructive Surgeon. Dr. Cohen desired to see medically formulated skin care products available without a doctor’s prescription. Total Skin Care’s products include the most respected names in skin care as well as Dr. Cohen’s personal line of products. For more information, please visit: http://www.totalskincare.com.

About Blue Water Media:
Blue Water Media is an award-winning professional web design, marketing, and support firm based in Washington, DC. Blue Water Media provides a number of solutions for clients including custom web design, graphic design, web hosting services, and e-commerce for local and national clients. For more information, please visit http://www.bluewatermedia.com.