SMITH & JONES Receives MarCom Gold Award For Silhouette Optical Marketing Campaign

The Association of Marketing and Communication Professionals has announced that SMITH & JONES is the recipient of a Gold MarCom Creative Award for the marketing campaign surrounding the Silhouette Stories Contest II. The contest was created for Silhouette Optical to showcase the company’s Titan Minimal Art (TMA) selection of eyewear.

A variety of components were developed for the campaign, which include point-of-sale materials, website content and, a coffee table-style book entitled Silhouette Stories, An Intimate Look At Life, In Silhouette. The book is a compilation of testimonials from consumers who believe that the TMA line of eyewear changed their outlook on wearing glasses. The book includes portraits of the letter writers alongside their stories.

“We are delighted that our campaign was selected for a MarCom Creative Gold Award,” said Mark Shipley, chief thinker for SMITH & JONES. “The feedback that we have and continue to receive from Silhouette’s sales force, telling us how our work has enabled them to turn their accounts into brand advocates, tells us that we have done our job.”

The MarCom Creative Awards Program is an international competition that recognizes outstanding achievement by marketing and communication professionals. The 2006 competition received over 5,000 submissions from around the world. Winners were selected from over 200 categories in seven forms of media and communication efforts, which included marketing, publications, marketing/promotion, public service/pro bono, creativity and electronic/interactive.

About SMITH & JONES
SMITH & JONES is a brand consultancy that specializes in moving brands upmarket and develops identity programs that position brands at a premium and marketing campaigns that inspire brand advocacy. We work within the active outdoor, food and beverage and upscale categories to help them tell their story to a more selective and harder to reach consumer. For more information, contact SMITH & JONES at www.smithandjones.com or e-mail iwanttobeheard@smithandjones.com.