Subscriptions Now Free For The Marketing Experiments Journal

ATLANTIC BEACH, Fla. – March 24, 2005 – MarketingExperiments.com, an online marketing research laboratory, today announced subscriptions to its publication, The Marketing Experiments Journal are now free.

This move provides marketers with complete access to hundreds of pages of marketing research and reports about online marketing techniques that have previously been available only to those with a paid subscription.

The free subscriptions to The Marketing Experiments Journal, which previously cost $34.95 per month, include complete access to more than 60 research briefs covering topics such as email marketing, site conversion, online marketplaces, pay-per-click strategies and online advertising. Since its formation in 2001, data from research briefs published in The Marketing Experiments Journal has been quoted in more than 13,000 online and offline sources.

Subscribers to The Marketing Experiments Journal can also benefit by participating in online discussions and by signing up for interactive Web conferences.

“As the online community continues to evolve, we felt it was time for everyone, not just paid subscribers, to have the advantage of complete access to our online research briefs,” said Flint McGlaughlin, director of MEC Labs, the publisher of The Marketing Experiments Journal. “The kind of results we are generating with our research is so useful and easy to put into practice, that it can make a tremendous difference in how well a company succeeds online. As a result, we wanted to make our data as widely available as possible.”

Examples of research briefs published in The Marketing Experiments Journal include:

Transparent Marketing: Identifies five key principles to help businesses earn the trust of skeptical consumers.

Comparison Engines: An analysis of 17 different comparison-based search engines to determine the most effective ways to increase sales.

Marketing Plan: Features 15 tips for maximizing online marketing efforts, such as optimizing home and landing pages, developing email capture, utilizing email marketing and setting up pay-per-click campaigns.

“We already had more than 100,000 subscribers to The Marketing Experiments Journal prior to today’s announcement, and I expect we’ll see a significant jump in subscribers in the coming weeks and months,” McGlaughlin said. “I can’t imagine businesses not utilizing this resource to benefit their organizations when all they have to do is sign up for free online.”

To subscribe to The Marketing Experiments Journal for free, please visit http://www.marketingexperiments.com/newmemberform.asp

About MarketingExperiments.com
MarketingExperiments.Com (MEC) is an online marketing research laboratory dedicated to discovering “what really works” in Internet marketing. MEC engages in primary and secondary research and publishes results in The Marketing Experiments Journal. To conduct relevant, practical experiments, MEC partners with clients such as the New York Times, Reuters News Service LLC, and USA Health Care. MarketingExperiments.com is a member of the MEC Labs Group and a division of Digital Trust, Inc. For more information, please visit www.MarketingExperiments.com.

MarketingExperiments.com Media Contacts:
David Politis, Politis Communications, 801-523-3730(work)/801-556-8184(cell), dpolitis@politis.com or
Rachel Atkinson, Politis Communications, 801-523-3730, ratkinson@politis.com
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