Hispanic Marketing & Communication Association Announces Upcoming Events

Miami, FL (March 24, 2005) – The Hispanic Marketing & Communication Association (HMCA) announced today it will co-sponsor five national events in the first half of 2005. Association members are eligible for discounts of 10-15 percent on these events as follows:
MFM Trade Meetings will again present Innovations in Hispanic Marketing 2005, April 6-7, 2005, in Miami, FL, at the Ritz-Carlton Coconut Grove. From product placement and traditional advertising, to online strategies and new research data, the Innovations in Hispanic Marketing Conference will touch on the most relevant and current topics that continuously face marketers. Speakers from McDonald’s, AOL, Latin America, CitiGroup, American Greetings, FedEx, Cosmopolitan, General Mills, People en Español, Virgin America, ABC, and DeWalt will be presenting case studies on topics such as: Strategic Campaign Delivery, Experiential Marketing, Online Strategies for the Hispanic Market, Traditional Media Campaigns, Leveraging Strategic Partnerships and Alliances, Successful Agency Relations, Latin American partnerships, Branded Entertainment and Product placement. HMCA members will receive an extra 15% discount on the regular conference fee.

The NGLC Media, Marketing & Entertainment Conference a one-day only conference on Wednesday, April 6th (9am - 5pm) at the Sheraton Biscayne Bay Hotel, 495 Brickell Ave (Miami, FL). A conference 100 percent dedicated to the critical role of New Generation Latino (NGLs) in the worlds of media, marketing and entertainment. Featuring: Four in-depth panels focused on NGL Media, Marketing, TV, Film, Music & Radio sponsored by SiTV; special keynote executive address; Adweek's Marketing y Medios Awards Luncheon 'Best Hispanic Spots of 2004' sponsored by mun2; and cocktail reception with a special musical guest sponsored by Jack Daniels & Latina magazine. The first 20 HMCA members to register receive a 10 percent discount.

Voz Latina: Marketing to Hispanics 2005 Marketing y Medios, the first business publication covering the Hispanic marketing industry, will co-host with Billboard and The Hollywood Reporter, VNU’s inaugural conference concentrating on marketing to the U.S.’s fastest growing population segment (and largest minority). This conference and gala for marketing, advertising, entertainment and media executives, will take place in Miami, FL April 27-28, 2005 . HMCA members receive a 10 percent discount.

IQPC’s 3rd Multicultural Branding conference to be held in NYC from April 27-28, 2005. This event will address the questions and needs of marketers who are researching multicultural markets in order to develop on-target marketing and media campaigns. The focus will be on establishing brands within U.S. ethnic markets, particularly Latinos, African Americans, Asian Americans, and Eastern European Americans, through effective market research, media campaign planning and compelling case studies. Participants will hear about Latino, Asian-American, African-American and Eastern & Central European consumers, how to research these groups, and how to develop and deliver high-impact messages to get them talking about your products and brands. HMCA member discount 15 percent off the price of registration.

The Marketing Financial Services to Hispanics West, in Los Angeles, Ca July 28-29, 2005, follows up what the earlier conference in December 2004 addressed, and will show how financial institutions can leverage their own diversity to market more effectively and increase their profitability. Sessions will focus on creating brand loyalty, fostering partnerships and avoiding mistakes when marketing to this group, and how to effectively develop a targeted campaign, as television advertising to this demographic grows. Attendees can also expect to hear topics that address utilizing the Web to secure new customers and drive business growth, tracking and measuring the success of your Hispanic marketing programs, U.S. Spanish language media - achieving the reach and frequency you need, and creating a concrete merchandising strategy that enhances your positioning. HMCA member discount: 10 percent.

The Hispanic Marketing & Communication Association, HMCA, is a volunteer driven national nonprofit professional association dedicated to Hispanic marketing excellence. HMCA roundtables, seminars and conferences serve as forums to discuss interesting, timely issues, and encourage professional development. To learn more about these events and to sign up for complimentary copies of InterAcción, the HMCA newsletter, visit www.hmca.org
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