Trade Dimensions Releases the New 2006 Demographics USA®

Incorporating County Level Numbers from the Newly Released
2002 Census of Retail Trade

Wilton, CT - December 1, 2006: ACNielsen Trade Dimensions, publisher of a wide range of retailer information products, today announced the release of its new 2006 Demographics USA®. The new County and ZIP editions include projections and updates of the most trusted demographic and economic statistics on such critical business areas as population, retail sales and establishments, merchandise lines, occupation and industry employment, and consumer buying power.

“With demographic-based stories making headlines, like the nation’s population hitting 300 million this year, there has never been a better time to update your business and marketing plans with the latest, most accurate demographic projections and figures,” said Thomas Donato, Research Operations Director for ACNielsen Trade Dimensions.

Business professionals in a wide variety of industries recognize that the 100% verified information found in Demographics USA contributes to their overall success. That’s why they look forward each year to receiving the latest editions of these two exceptional references:

COUNTY EDITION: The most comprehensive resource for county-level information available – over 200 population, household, income, actual retail sales and consumer expenditure variables for over 3,000 counties. This reference also contains data summaries by Core Based Statistical Area (CBSA), TV Market (DMA®) and State – plus, our exclusive Buying Power Index (BPI) and Effective Buying Income (EBI), which are the quintessential tools to project the buying power of any market.

ZIP EDITION: Covers more ZIP Codes than the U.S. Census, providing over 50 variables for over 40,000 ZIP Codes, and data summaries by Sectional Center, Core Based Statistical Area (CBSA), and State. Also features EBI to help you quickly make marketing decisions – a Demographics USA exclusive.

“These essential marketing and sales tools define the nation demographically and economically," said Donato. “Demographics USA is so accurate that most of the biggest research firms rely on it for the latest information.”

Demographics USA is relied upon by research firms and media companies across the country, as well as manufacturers, service companies, retailers, colleges, and advertising and marketing firms. Each data-packed reference contains detailed application information to assist various businesses.

By repeatedly contacting over 6,000 local planning agencies, as well as other public and private sector entities, Demographics USA is able to verify every piece of data in each of our editions. Data is gathered by Claritas from numerous public and private sources and analyzed to produce the most accurate, updated estimate of overall business potential. Claritas is the industry leader in applied demography and the pre-eminent provider of small-area demographic estimates.


About ACNielsen Trade Dimensions
Trade Dimensions is owned by ACNielsen Homescan & Spectra and is a VNU business. VNU is the world’s leading marketing information provider. Trade Dimensions has over 35 years of experience and innovation in developing some of the most sophisticated, reliable and widely-used retailer information products available. To learn more, visit www.tradedimensions.com.