“TOGETHER WE ACHIEVE” Catenate's Outsource strategy website goes live from Malaysia.

Kuala Lumpur, Malaysia Nov 2006
Catenate: The newly branded Total Outsource Service Provider announces the launch of its Outsource strategy website.

www.catenate.com.my is not just a ‘shop window’ displaying Catenate’s capabilities, but a platform that highlights the potential problems faced by OEM’S when considering outsourcing to low cost countries.

The Catenate website has been developed over the past 4 months and is the result of very detailed research into its target market of, Small to Medium and family owned enterprises in the United States, Europe and Australia.

This research demonstrated that Malaysia could be the ‘perfect’ outsource destination as many of the research respondents fears were centered upon long term perceptions of product piracy and the poor communication ability of China and India that would prove to be difficult to overcome with the limited resources of these smaller manufacturers.

“Our research presented us with some very important information, while price was of course identified as being very important when surveying our target market and existing clients, it was listed well behind IP protection as the #1 priority, which was then followed by quality and concerns about cultural and language barriers when considering outsourcing to a Low Cost Country (LCC) such as the more widely touted China and India as cheap outsourcing destinations” says Catenate founder Ms Sharifah Nadia Syed Mansor.

The new Catenate website demonstrates that Malaysia can not only be a highly competitive alternative to China and India due to its manufacturing maturity, 1st world infrastructure and conducive business environment, but can also become a springboard into the huge potential of the ASEAN and Asia Pacific markets.

Catenate plans to launch a global outsource blogsite as a forum to further develop the issues raised in its original research, as well as a monthly newsletter.

Catenate
Is a product design and manufacturing services company based in Malaysia, S E Asia. Offering turnkey outsource manufacturing solutions for a range of OEM industries that require progressive metal stamping, metal formed and plastic injection moulded products, welding, powder coating, secondary process through to full assembly that are “ready for retail”
Also utilizing the multi cultural maturity, language comprehension and natural empathy unique to Malaysia, Catenate Sdn Bhd also provides a unique business model of niche up-selling BPO services. (Business Process Outsourcing). Catenate specializes in real-time behavioral marketing and live interaction services for lead generation and customer aquisition.