Celebrated Lebanese and American Artists Yuri Mrakadi and Al B. Sure! Join Musical Forces For The United Lebanon Relief Campaign

Beverly Hills, CA - November 2006 marked one of many historic events that occurred further cementing Los Angeles, USA’s commitment to Beirut, Lebanon. First, Los Angeles and Beirut officially became sister cities on June 30th 2006. October 2006 marks yet another first, as bestselling Lebanese and American artists Yuri Mrakadi and Al B. Sure! joined musical forces announcing their commitment to United Lebanon Relief Campaign and accepting their respective roles as Global Goodwill Ambassadors for the cause.

The newly appointed Global Goodwill Ambassadors met for the first time in Los Angeles and discussed their hopes for United Lebanon Relief Campaign. The unmistakable synergy between the two stars was evident in their first meeting and was captured as they recorded the PSA’s for the campaign, which will be released shortly. After a successful kickoff to their duties, the stars will now commence on their mission of spreading a unified message of awareness, hope, and peace.

Both artists had inspirational words after meeting with one another. When asked about his feelings Yuri Mrakadi expressed the following, “Let us invest in the children, fill them with love and hope, rather than hate and fear. It is remarkable to think that the very child we are helping now, may one day become a leader, a leader in their home, community, and perhaps even a nation.” Al B. Sure! was also visibly moved, “I thoroughly enjoy the synergistic affection as it relates to our allegiance to peace, harmony and this wonderful endeavor of United Lebanon Relief. I am honored to join the initiative as honorary Goodwill Ambassador for this heartfelt mission.”

Yuri Mrakadi is a Lebanese singer, songwriter, and actor. His albums include Arabion Ana one of the most aired song in the region for the past 25 years. Yuri also received the award of best actor 2006 for his leading role in Montaha El Lazza and best song for the film. There is no doubt that this extraordinary talent has changed the landscape of Arabic music. Yuri who is also a songwriter and actor has also been the star of advertising campaigns for such internationally recognized brands as Coca Cola, Mini Cooper BMW, and M & M.

Al B. Sure! is a Grammy nominated & American Music award winning, American singer, songwriter, and producer. His debut album In Effect Mode sold more than two million copies launching the double platinum-plus LP to the top of the Billboard charts at the #1 R & B position for seven straight weeks. He has worked with a whose who in the entertainment industry world which includes his God Father Quincy Jones, Barry White, Diana Ross, El DeBarge, Jamie Foxx, Faith Evans, Eddie Murphy, Usher, David Bowie, Michael McDonald, Russell Simmons, JODECI and so on. He is noted as being one of the premier producer/singer-songwriter/artist in the history of the music business

United Lebanon Relief Campaign
Due to an immediate need for assistance to Lebanon, caused by recent unrest in the Middle East, the Lebanon Relief initiative, a broad coalition of American-Lebanese business leaders, executives, entertainers, and philanthropists, have bonded together to raise money for relief efforts in Lebanon.

The goal is to raise upwards of $1 Million to plant a seed not only for re-building homes, feeding children, and saving lives, but for raising awareness, opening hearts, and re-building relationships. As Americans, we plan on carrying the mission of humanity and delivering help to those in need throughout the world, by demonstrating unity and support on behalf of the American and Lebanese-American communities for children of Lebanon, in turn promoting intercultural awareness and instilling hope in future generations to be filled with the ideals of understanding, acceptance, and peace.

The campaign is a strictly a humanitarian effort, bringing people together from all walks of life and diverse standpoints to join hand in hand, free from any political, religious, or partisan agenda. The plan calls to initially raise $1 million through a PSA and Infomercial Media Campaign and go to upwards of $10 Million through a live benefit concert and telethon, and post event avenues such as web and pod casts, to assist civilians of Lebanon with medical supplies, food and other forms of humanitarian relief.

CHF International is the official beneficiary of the campaign and telethon, channeling funds to beneficiaries (*1) such as, United Nations WFP, the Lebanese Red Cross, and direct implementation of programs that in turn provide shelter, clothing, and supplemental bulk food assistance, medical attention and hearing aids for displaced Lebanese in Beirut and Southern Lebanon.

All viewers are encouraged to donate to the CHF International to the United Lebanon Relief through its donation hotline and website:

Donation Hotline (1-866-7792-CHF)
Website: www.chfinternational.com

The children of Lebanon are starving, families and their hopes shattered, and many cannot quench the thirst to feed their children’s hungry eyes. This effort stands to speak to your heart, plea to your conscience, and reach for your hand to help in this great cause and make the vision of peace a living reality.

United Lebanon Relief is the sole unified voice of many diverse organizations in the United States of America and throughout the world.

* See attached pictures of Yuri Mrakadi and Al B. Sure! at their LA meeting.
* See attached Media Kit for more details on the Campaign.
* Additional details on the campaign are to be released, as they are confirmed.
(*1) Beneficiaries of United Lebanon Relief Campaign and Telethon are all 501 © 03’s, pre-approved by the United States Department of Treasury and unanimously by the Lebanon Relief Initiative. All proceeds are tax deductible.

###



For additional inquiries, please contact:
Unique, Image, Inc.
Wafa Kanan
wafa@uniqueimageinc.com
818-727-7785