“Pursuing Dreams”- Auto China 2006

Over 1,500 local and overseas auto companies had been “Pursing Dreams”—- the theme of the Ninth Beijing International Automotive Industry Exhibition (Auto China 2006) —-between19-27 November 2006. This fascinating auto dream finally came to a close.

Auto China is one of China’s largest and most influential auto shows, a platform for exchanging the world’s most advanced technical innovations and cutting-edge automotive technology. The fair attracted almost all passenger vehicle manufacturers and brands from both home and abroad such as Daimler-Chrysler, BMW Group, Ford Group and China’s six major automotive groups.

China is the world’s second largest car market with sales reported to have doubled for the first three quarters of this year in comparison to sales 2005. The country is also set to overtake Germany as the world’s third largest auto-maker with a targeted growth of 40 percent a year up to 2010 as outlined in China’s 11th Five-Year Plan. National export is also expected to account for 10 percent of the global market within the next 10 to 15 years.

While the growth has generated many opportunities, both North America and EU small-to-medium sized companies have expressed concerns about not having the resources to set up manufacturing operations in China, as well as their access to domestic Chinese customers.

ICS Trust (Asia) Limited has recently helped a medium-sized auto-parts company from North America successfully pursue their “dream” to enter the China market with a structure in place to act as a test-bed to produce and sell in China.

The structure which involves setting up their headquarters in Hong Kong, and establishing a Representative Office in China, allows the company to have a presence in China without the initial heavy investment burden that would otherwise be required. The Representative Office serves to support after-sales services and acts as a quality control centre in China.

“Small companies with innovative ideas or technology should be given the opportunity to develop and grow their business in China’s enormous market. ICS TRUST helps these companies enter China with a low-cost, low-risk model" – Daniel Booth, Vice President, ICS Trust (Asia) Limited.

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For an interview with ICS TRUST Vice President, Mr. Daniel Booth, please contact me at the below details: