Research Firm, Common Sense Advisory, Hosting Web Globalization Workshops on December 6, 2006 in Minneapolis, MN

(Minneapolis, MN) - Business globalization research and consulting firm Common Sense Advisory is offering two workshops on December 6, 2006 in Minneapolis, Minnesota: “Web Globalization” and “Trends in Translation Technology”. The half-day workshops will be conducted by globalization, localization, and translation industry leaders and Common Sense Advisory's analysts Ben Sargent and Renato Beninatto.

Workshop One:
"Web Globalization Workshop"

Where: Hilton Minneapolis, 1001 Marquette Avenue South, Minneapolis, MN

Time: 9:00 a.m. to Noon

Cost: US$ 149.00 for subscribers/US$ 299.00 for non-subscribers

Description: People are six times more likely to buy from a website that provides information in their own language. The top U.S. web properties attract more traffic from people outside the U.S. than from within. This workshops shows you how your company can deal with this.

Topics Covered: Global information architecture, branding for international markets, centralization vs. decentralization, in-sourcing vs. outsourcing, content management, and an introduction to translation technology.

Registration: (978) 275-0500 or http://www.commonsenseadvisory.com/consulting/business.php

Workshop Two:
"Trends in Translation Technology"

Time: 1:30 p.m. to 4:30 p.m.

Where: Hilton Minneapolis, 1001 Marquette Avenue South, Minneapolis, MN

Cost: US$ 149.00 for subscribers/US$ 299.00 for non-subscribers

Description: A lot is happening in the translation technology arena. New products, new standards, new approaches to managing the translation process are popping up everyday. Our independent analysts will bring you up to date on the benefits and shortcomings of the current technologies.

Topics covered: Translation memory, machine translation, terminology management, workflow and content management systems, translation management systems, and globalization management systems.

Registration: (978) 275-0500 or http://www.commonsenseadvisory.com/consulting/business.php

About Common Sense Advisory
Common Sense Advisory, Inc. is a research and consulting firm specializing in the on- and offline operations driving business globalization, internationalization, translation, and localization. For more information visit http://www.commonsenseadvisory.com.

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