IDX Search Tools Give Blue Coast Realty a Competitive Advantage

EUGENE, ORE. - Eugene based IDX, Inc. today announced the addition of Blue Coast Realty to its suite of real estate clients. Blue Coast Realty now uses IDX, Inc.’s primary application, IDX Broker, to display and completely integrate Multiple Listing Service (MLS) listings on its personal website. This allows Blue Coast Realty to retain leads generated from direct traffic, rather than losing out to the listing broker through the use of traditional framed MLS search tools.

The IDX Broker application provides agents, brokers and other real estate professionals with the tools needed to create a competitive advantage in a growing real estate market.

The objective in developing a website with an integrated IDX/MLS data feed is to generate new leads quickly at a low cost to the client. With automatic email announcements, custom client home views and advanced admin and integration controls, Blue Coast Realty’s clients now have access to the entire MLS database on its website. This gives the company’s website an advantage over those that don’t integrate the MLS listings with the IDX search tools and gives Blue Coast Realty’s listings free advertising on other real estate websites that also display the MLS data.

Additional benefits of using IDX Broker Pro include the ability to automatically create featured listing pages, check the status of new MLS listings and generate automatic emails 24/7. As a member of Florida’s RAMB MLS, Blue Coast Realty’s clients can search the MLS quickly and easily using IDX search tools.

About Blue Coast Realty
Founded in 2004 by investors and industry professionals, Blue Coast Realty boasts a team of technologically savvy, professionally motivated real estate experts who create large returns in the South Florida Marketplace. The team at Blue Coast Realty strives to bring higher quality and increased customer service to the entire real estate industry.

About IDX, Inc.
Headquartered in Eugene, Oregon, IDX, Inc. is a leading provider of web-based applications for real estate professionals throughout the U.S. IDX, Inc. offers two primary applications: IDX Broker and SLM Pro. IDX Broker allows individual real estate agents and brokers to integrate listings from their Multiple Listing Service (MLS) seamlessly into their own real estate website. This integrated IDX data feed allows agents and brokers to generate and manage leads online from all listings in their respective area of specialty. SLM Pro is a Sponsored Listings Management marketing program that assists businesses with the complex task of creating and managing a dynamic online marketing plan. SLM Pro uses a unique approach to online ad placement that maximizes the overall reach of a user’s website, while delivering relevant and targeted traffic efficiently. For more information about IDX, Inc. services and products, please visit http://www.idxbroker.com or call (800)421-9668.