Target 250 secure contract for new Profiling service with leading Information Security specialist Peapod UK

The new profiling service is designed to collect in-depth information about a target market, e.g. market requirements, time-scales, buying patterns, identifying the decision makers, influencers and recommenders, related to defined products and services. Clients will then have enough of the right information to determine how and when to go to market, and who to contact.
Ian Cullen, Director, Target 250 states that “We see a huge demand for this service, and expect it to become a significant part of our turnover.”
Peapod have been a client of Target 250 for over a year, and have executed several campaigns with Target 250 in conjunction with their partners, including Trend Micro, SurfControl, Juniper Networks, MessageLabs and Aventail.

“We have been able to demonstrate a clear return on investment with every campaign we have run using Target 250. By delivering targeted marketing campaigns at the sales edge we’ve been able to close business from a good percentage of appointments attended” commented Tony Larks, Business Development & Marketing Manager. “We believe that with this new profiling service we can define our target markets better and faster than before, enabling the sales people to be more effective.”

Chris Whife, Director, Target 250 comments “We're delighted to be expanding our relationship with Peapod, and see our new Profiling services as a natural extension to our core tele-marketing service. We're in the business of helping our clients to close better business, faster.”

About Peapod
Peapod UK is a leading provider of Information Security Solutions in the network and internet security marketplaces.

Its roots date back to 1991 and over the years has helped to service and maintain over 750 clients security networks spanning the public and private sectors. Peapod is a value added reseller ensuring the right solution is proposed, supplied, implemented and supported.

Visit www.peapod.co.uk for more information

About Target 250
Today, over 200 technology companies rely on Target 250 to position them with the right target audience, ensuring that the companies Sales Force is always – Client Facing.

Since 2001, Target 250 has specialised in the IT sector enabling companies to get meetings with the right person, in the right company. We are in the business of making appointments over the phone with top executives within FTSE 250 or large multinational accounts.

It is our philosophy that your Sales Force should be focused on selling your company to prospective clients and should not be tied up on the phone in a time-consuming role trying to identify them.

Many companies have excellent products and services to offer, but all too often find themselves in the position that they are unable to get that break and get the right meetings.

We believe that Sales is a results based business and easily measurable, that is why with Target 250 there are no set-up fees, expensive daily rates or hidden charges, you pay only for meetings, it’s that simple.

Contact: Chris Whife or Ian Cullen on 0870 2004 250 or email at info@target250.com

Visit www.target250.com for more information