Thailand Manufacturer CB Fine Jewelry Continues Growth as Market Tightens

While many Thailand-based jewelry companies are worrying over the strong baht, ballooning gold prices, and increased competition from China, manufacturer CB Fine Jewelry has welcomed the challenges. “This is the kind of market we enjoy most,” says company spokesperson David Blyler. “Difficult conditions create a need for innovation, fresh perspectives, and bold marketing strategies. This is when real breakthroughs can happen. That’s exciting for everyone here at CB Fine, as we pride ourselves in not only in creating the finest handcrafted jewelry, but also in generating new ideas to help our clients surpass their rivals.”

Such positivism has served CB Fine Jewelry well. Established in 2003, the company has become one of Thailand’s fastest growing fine jewelry manufacturers. The company recorded $3 million (USD) in retail sales during its first year of operation and is on track to do $30 million in sales for 2006. In the next three years, the popular manufacturer intends to double sales to $60 million.

Located in the Bangkok suburb of Lad Krabang, a short drive from the new international airport, CB Fine Jewelry’s 3,000 sq. meter facility provides manufacturing services to designers who require the finest hand detailing. Since its inception, the company’s artisans (who work in platinum, 18k gold, and sterling silver) have won acclaim for their outstanding engraving, filigree, milgraining, and finishing work. “We’ve strived hard to strike the perfect balance between Old World tradition and modern innovation,” explains Blyler. “It’s by achieving that harmony that we can offer our handcrafted jewelry at such competitive prices.”

In addition to nearly 200 craftsmen, the company’s staff includes dozens of sales, marketing, administrative, and multi-media specialists. “Our company doesn’t simply focus on making high-end jewelry,” says Blyler. “CB Fine Jewelry was founded on the idea that we must do everything on the high-end. That is why we conduct every aspect of our business in-house. We treat clients in the same way the fine jeweler does: with luxurious attention to every detail, from start to finish.”