Gels and Mousses Stimulate Hair Care Growth to Nearly $8.5 Billion by 2010!

New York, November 20, 2006 — Diversity in personal styles and the acceptance of daily style alterations are clearly being evidenced in the surge in usage of hair gels, mousses, sprays, and accessories, all of which are stimulating growth in the U.S. hair care market. According to Hair Care Products in the U.S., a new report from market research publisher Packaged Facts, such personal style enhancers brought the market up to $7.2 billion and will be key drivers growing the market to nearly $8.5 billion by 2010.

Hair accessories—everything from clips and combs to wigs and weaves—bounced back from sagging sales in recent years, posting the largest category gain in 2005 at 8.7%. Gels and mousses are expected to finish 2006 posting gains of 7.3%, exemplifying the shift in dominance from colorants to style-based hair treatments as being in vogue.

This is not to say significant inroads are not being made in the colorants, perm/relaxer and shampoo categories, whose sales are anything but brittle. The trend towards “cosmeceutical” hair care has been a driving force behind new product and ingredient innovation for both high end and mass manufacturers. Unusual hair care delivery systems, such as hair-gel strips and highlighting tabs, are infusing life into the hair care market, as are the inclusion of natural and organic ingredients.

“There is certainly no lack of innovation in the hair care market,” notes Don Montuori, the publisher of Packaged Facts. “Hair glazes, curl enhancers, new color-retention technologies in shampoos, at-home multidimensional coloring kits for high- and low-lighting, these are but a few of the forward-thinking hair enhancements that will keep this market growing well into the next decade.”

Hair Care Products in the U.S. provides an extensive look at key issues and trends affecting the hair care market. The report examines product introductions and innovations, offers competitive profiles of industry leaders, and looks at consumer behaviors surrounding hair care. Priced at $3000, this report is available from Packaged Facts by visiting: http://www.packagedfacts.com/pub/1272002.html. It is also available at MarketResearch.com.

About Packaged Facts
Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer industries, including personal care, food and beverage, and demographics. For more information visit www.PackagedFacts.com, or contact Tom Ehart at 240-747-3014, or tehart@marketresearch.com.