Product marketing and go to market planning consultant, to present at Innotech.

Kevin Joyce from Abextra, in partnership with David McFeeters-Krone, principal with Intellectual Assets Corp, discussed how to uncover your firm's true worth by capturing and communicating your Intellectual Property value.
Increasingly a company's value is judged by the strength of its intellectual property (IP). While firms are aware of the need to generate IP, they often fail to capture all the IP they generate or they under-communicate the strategic advantage that their IP represents. Join an innovative discussion on how the recognition and clear communication of your intellectual property prowess can make you the provider, partner, employer, and investment of choice.
Visit the innotech conference web site for more details: http://pdx.innotechconference.com/Conferences/Thursday.html
About Abextra Inc (www.abextra.com):
Abextra is a Portland based company that works with clients to improve their bottom line. We inject experience, enthusiasm, and a deep understanding of technology, business, marketing, and process into the time consuming tasks of planning revenue increases, strategizing, lead generation, creating and executing go to market plans, and launching new products.

About Intel Assets Corp (www.intelassets.com):
Intellectual Assets, Corp helps clients evaluate, manage, license, and expand their Intellectual Property (IP) portfolio. Over a decade of cross industry, technical and business experience uniquely positions them to solve these challenges, allowing clients to focus on integrating solutions, developing products, and securing their market position.