Yamgo Launches Extreme Sports Mobile TV Channel

17 November 2006 - Oxford, UK – Yamgo, one of the UK’s leading extreme sports mobile content providers and publishers, has launched a Mobile TV channel dedicated to extreme sports entertainment. Yamgo TV works on over 60 different mobile devices through the ROK TV service and is available in the UK, USA and China and will be available shortly in other countries including Thailand, South Africa and Malaysia.

Yamgo TV is streamed over both 2.5G and 3G services to mobile phones and provides access to extreme sports entertainment at any time and in any place. Consumers have shown a strong appetite to watch mobile TV and video clips and Yamgo TV provides instant access to extreme sport videos 24 hours a days. Shaun Ellison Yamgo’s Operations Director commented “Yamgo has specifically optimised video clips to fit the small screen of mobile devices, resulting in a high-quality mobile TV experience, especially when combined with the superior delivery technology of the ROK platform.” Commenting on the partnership with Yamgo Bruce Renny, ROK’s Head of Global Marketing, stated “Yamgo’s extreme sports has the ‘wow’ factor mobile TV viewers want and we’re sure this channel will prove very popular as we roll out mass-market mobile TV services worldwide.”

Yamgo TV consists of mini films, crashes, equipment malfunctions and unique extreme sports stunts such as mountain biking off Beach Head, Paragliding from helicopters, River Surfing and Extreme Canopy Flying. The line-up of sports includes BASE Jumping, Acrobatic Paragliding, River Surfing, Street Luge, Skiing, Snowboarding, Mountain Biking, White Water Kayaking, Extreme Canopy Flying, Hangliding, Skydiving, Rock Climbing, Kite Surfing, Surfing, Motocross, BMX, Parkour, Freechasing, Parajumping, Sportbike, Skateboarding, Cliff Jumping, Jet Skiing, Windsurfing, Wake Boarding, Water Ski and Scuba Diving. For more details of programming please visit www.yamgo.com

Ian Mullins, Yamgo’s CEO stated “Mobile TV is poised for explosive growth with over one billion mobile phones capable of receiving mobile TV by 2010. Extreme sports videos are a perfect fit for the short, sharp burst entertainment needs of mobile content consumers and streaming technology allows longer programming to be viewed on small screen without having to wait for downloads.” The Yamgo extreme sports mobile TV channel can be downloaded from www.rok.tv

About Yamgo

Yamgo Ltd (www.yamgo.com) is an interactive mobile entertainment developer, specializing in extreme sports mobile TV productions and publishing. Yamgo publishes video clips and mini films globally through 75 different network operators, aggregators and content retailers offering content providers a new revenue stream from their content rights. Yamgo develops extreme sports mobile video clips, Multimedia Message Service (MMS) video, short films and creates a unique advertising channel to reach youth market consumers. Yamgo was established in 2001 with headquarters based in Oxford, England. The Yamgo team has the technical experience, film production facilities, and market knowledge covering the entire business of mobile content delivery, distribution and film production. Yamgo comprises of extreme sports athletes, stunt cameramen and mobile technology professionals who have the technology skills and industry knowledge to deliver high-quality content to mass-market mobile devices.

About ROK TV

ROK TV (www.roktv.com) uses a purpose-built media player to allow moving video to play sideways on your mobile screen. Unlike other Mobile Television Services, ROK TV works on a normal 2.5G signal. 2.5G is the standard signal that nearly all Mobile Devices use, making ROK TV’s player superior to all other offerings. ROK TV's unique feature is that it is not dependent on any particular Network Provider; this means that you can be on T-Mobile, O2, Vodafone, and Orange and still receive a television signal. ROK TV customers will also benefit from great Premium Channels and Video on Demand allowing you to watch what you want, whenever you want!

Contact Details:

Yamgo Ltd
Ian Mullins, Yamgo CEO
Tel: + 44 (0) 870 4713144
Email: info@yamgo.com

ROK TV
Bruce Renny, Head of Global Marketing
+44 (0)1902 374 896
Bruce.renny@rokcorp.com

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