New Book Shows Hope For Mediocre Realtor Websites

Many realtors need to take a long look at their websites and ask themselves Is my website doing what I intended for it to do? Is your current website:

- Generating Leads And Prospects?
- Promoting You As A Quality Realtor?
- Promoting Your Seller's Listings?
- Offering Information That’s Relevant?
- Helping you earn an above average income?
- drawing consistent traffic or any traffic at all?

There is so much more technology available online today to turn a boring website into an interactive goldmine but real estate agents just don't seem to understand this or perhaps care. Online software applications for websites are decreasing in cost and in simplicity from just a few years ago.

80% of home buyers initiate their search on the Internet. This means real estate agents should be projecting themselves out there online like never before. "Most real estate websites are Ghost towns" says Richard Embro-Pantalony author of Profiting Big With Your Real Estate Website. "The majority of real estate agent websites are neglected or overblown with fluff and gimmickry and today this turns site visitors off"

It's all about access to relevant information for the real estate consumer. Agent websites are the ideal place to provide this kind of service to real estate prospects. "There is no reason why a stand alone realtor website (as apposed to being part of your broker's website) can't provide the site visitor with an interactive experience that will keep them coming back. This develops trust and potential lead generation" said Embro-Pantalony

Real estate agents must brand themselves in today's market; after all you are selling yourself not your Broker or the company. You can represent your Broker better by having a classy website that generates quality traffic and looks professional. "That’s exactly what my book is intended for"

Richard Embro-Pantalony has spent nearly ten years studying technology and how it pertains to the real estate industry. He was utilizing video streaming technology for open house tours when broadband was still in its infancy. "The real estate industry has been slow to respond to the Internet and the industry changes it created. Agents can do so much more to earn profit and prestige through their own websites but their day to day business practices means many don't have the time.

"Some don't think the investment in a quality website is a priority. My book is intended to change that thinking. I show agents how to start pulling profit from their own websites, how they can use inexpensive technology to generate more real estate prospects and customers." Exclaimed Richard.
Profiting Big With Your Real Estate Website provides direction and resources to real estate agents so they can build a new interactive website optimized for developing quality traffic from search engines just like the big Broker sites. "The Internet truly levels the business playing field and there is no reason why a single agent website can't rank high on the major search engines. Retaining this new found traffic and lead capture is where the technology comes in"

Embro-Pantalony added "Real estate is a tough industry that I spent many years in. Agents come and go because it is tough to maintain a steady income in fluctuating markets. You work long hours in order to survive. The Internet has come a long way in a short time and real estate buyers and sellers are adapting to it quickly. Realtors who want a long and prosperous career will read my book and take advantage of the tactics and resources I show them and let technology to do the hard part"