MADINAT JUMEIRAH SHAKES UP TRADITIONAL FITNESS

Dubai, UAE March 20th, 2005 – The Quay Health Club at Madinat Jumeirah –the Arabian Resort- Dubai, United Arab Emirates is the first resort in Dubai to offer the latest technological advancement in health and fitness. The Power-Plate is a rapidly vibrating platform on which exercises are performed. This "space age" equipment (used by the Russian Cosmonauts) is now also used by Olympic and professional athletes, celebrities, VIP’s and even sport haters.

Power-Plate generates vibrations that are transferred from the platform to the body. And these vibrations train every muscle group of the entire body. Standing on power-Plate makes the body automatically adjust to these mechanical stimuli. Muscles will contract and expand 30 to 50 times per second, depending on vibration selected.

Compared to traditional training methods, exercises performed on Power-Plate achieve better results in less time and with no extra effort.

Improves muscle strength and performance, reduces the appearance of cellulite, eliminates stress, combats osteoporosis, reduces fat and improves collagen production. It further reduces lower back pain and rehabilitates injuries and ailments, decrease cortisol levels, increases the happiness hormone, improve lymph drainage and the blood circulation in skin and muscles.

More strength, more speed and more stamina as well as rapid recovery of muscles and tissue, increased flexibility, mobility and coordination. Power-Plate offers a wide range of possibilities for use in the areas of Sports, Fitness, Beauty, Wellness, Health and Rehabilitation.

"Vibration Technology has been so interesting to me as a new technology that I have integrated it in all my clients training programs. People just walk off this unit and feel juiced. So that's been great, especially if it's a deconditioned person. For deconditioned people they're able to become aware of different parts of their musculature. I love it. I think it's exciting and new and I throw every body one it. "Functional training" has become such a buzzword. This is the ultimate way to functional train."

Greg Isaacs, Celebrity trainer

"I have found Power Plate to deliver the essence of Plyometric training in a safe and effective manner for both training and rehabilitation. The results have been predictable and directly related to the research. Our athletes have experienced strength gains, reactivity increases and increases in range of motion."

Donald Chu, Ph.D.
Director, Athletic Training & Rehabilitation Stanford University
President, California State Board of Physical Therapy

"The exercise benefits that patients can gain with this device can increase the scope of rehabilitative medicine. It has possibilities, for example, for use in cardiac rehabilitation patients."

John Gianutsos, Ph.D.
Director of the Manhattan Project for the Restoration of Motor Function Rusk Institute of the NYU School of Medicine.