Slackers Be Gone! New Research Pegs Today’s Gen X Market

New York, November 17, 2006 — Once hailed as the generation of “whatever,” today’s Gen Xers have embraced life on their own terms, transforming living into an ever-shifting cultural matrix that is large, vibrant, and not in the least bit slacking, according to Generation X in the U.S., a new report from market research publisher Packaged Facts.

With the ability to morph their lives at rapid speeds as quickly as the economic, socio-political, and familial winds change, the 55 million people—nearly one-fifth of the overall U.S. population—falling directly after the Baby Boomers on the population map, have become a cultural force in their own right. Driven by insatiable appetites to live life large, the new research paints a picture of Gen Xers who insist on a work-life balance that puts family first, while also allowing them to experience the luxuries and exotic thrills of life.

When it comes to travel, make it international and extreme but with boutique accommodations. Food and beverages, make it quick, delicious and about me! Internet…it’s a way of life, fully integrated into every facet of the Gen X day. And finances…not today thank you!

“Gen Xers love to spend, but as extreme job hoppers, car buyers, home mortgagers and child bearers, finances may be taking a toll as a good majority have hefty education loans to pay off,” notes Don Montuori, the publisher of Packaged Facts. “Yet in all of these areas, our research has found that Gen Xers are exceptional prospects for marketers, always looking for the next big thrill at the most affordable prices.”

A groundbreaking report examining attitudes, markets, and opportunities, Generation X in the U.S. provides a comprehensive look at the quirks and nuances of this extremely mobile demographic. With specific chapters focusing on lifestyles, foods and beverages, media and technology, travel and transportation, and personal finance and home furnishings, Generation X is the most thorough analysis of this market available. Priced at $3,500, this report can be purchased from Packaged Facts by visiting: http://www.packagedfacts.com/pub/1272015.html. It is also available at MarketResearch.com.

About Packaged Facts
Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer industries, including consumer goods, food and beverage, and demographics. For more information visit www.PackagedFacts.com, or contact Tom Ehart at 240-747-3014, or tehart@marketresearch.com.