RIDATA-Brand Product Provides Advanced, Unsurpassed Biometric Verification For User Authenticity and Secure Data Storage Purposes Advanced Media Introduces Fingerprint USB Flash Drive

Diamond Bar, Calif. — Advanced Media, Inc., manufacturer and marketer of the popular RIDATA brand of recordable CD and DVD media, electronic storage products, and digital media accessories, is set to introduce its RIDATA Fingerprint USB Flash Drive. Designed for use in both professional and home applications, it integrates several advanced biometric-verification technologies to ensure user authenticity as well as provide secure data storage. No password or special software is needed.

“Since data stored on the new RIDATA Fingerprint USB Flash Drive can only be accessed through fingerprint verification, the unit provides unsurpassed security,” stated Harvey Liu, Advanced Media president. “All of its functions are specifically based on one user’s fingerprint, eliminating use by anyone else. It is an easy and convenient means of protecting personal as well as business information from unintended eyes or unscrupulous individuals.”

Offering true plug-and-play convenience, the Fingerprint USB Flash Drive is compliant with USB 2.0 with a full-speed transfer rate of up to 480Mbps, and is also compatible with USB 1.1. No external power or battery is needed, as the unit is powered by a USB port on any compatible desktop or laptop computer. A power-saving mode reduces power consumption.

The RIDATA Fingerprint USB Flash Drive works with the following operating systems: Windows® 98SE/ME/2000/XP; Linux™ Kernal 2.4 or later; and Mac™ OS8.6 or later. Users for Windows® 98/98SE may download required drivers from www.ritekusa.com. The new flash drive features a read access speed of up to 9MB/sec and a write access speed of up to 8.3MB/sec. It is EMC compliant with CE, FCC, VCCI, C-TICK, and BSMI regulations.

The compact 3” x 0.8” x 0.5”, 1.2-lb. RIDATA Fingerprint USB Flash Drive is available in 128-, 256-, and 512-MB, and 1-, 2-, and 4-GB capacities. It is currently offered in fashionable colors of pink, blue, and black. It comes with a two-year warranty. Availability will be through selected retailers, RIDATA distributors, and at various online outlets. As with all RIDATA products, it is competitively priced.

The Fingerprint USB Flash Drive joins a RIDATA USB-drive lineup that recently earned the 2006 Taiwan Symbol of Excellence Award presented by the Taiwan National Economic Affairs department. The award recognizes the high standards that Advanced Media insists on regarding quality, design, and research and development innovation as well as market position and brand awareness.

About Advanced Media (RITEK USA)
Advanced Media, Inc. is a subsidiary of RITEK Corporation, the world’s largest optical media manufacturer. Advanced Media is the sole North and South American marketer and distributor of the RIDATA brand of recordable CD and DVD media as well as other types of electronic storage media.

The RIDATA brand currently includes: HD DVD series, DL DVD-R/+R, DVD-R/RW, DVD+R/RW,
CD-R/RW, flash memory cards, USB EZ drives, and digital media accessories. Since its formation in 2001, Advanced Media has experienced phenomenal annual growth and is already a leading marketer of electronic storage products in the American market.

RITEK for years has been defining and redefining the optical storage market. Around the world, its name is synonymous with innovation, quality, and unparalleled consistency. Its ISO 14001, ISO 9001, ISO 9002, OHSAS 18001, and Green mark certification from the EPA prove RITEK’s commitment to quality control.

Advanced Media is headquartered in Diamond Bar, California. For further information, call (909) 861-2269 or e-mail: info@ritekusa.com. The Advanced Media web site is located at: www.ritekusa.com.


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Contact:
Carol Warren
Antarra Communications
(714) 891-3660
cwarren@antarra.com

(c)2006 Advanced Media, Inc. All rights reserved. Specifications are subject to change without notice. All other trademarks are the property of their respective companies.