THE NEW YORK TIMES SELECTS TRUMBA TO POWER ITS ONLINE AUTOMOTIVE AND CAREER EVENT CALENDARS

SEATTLE, WA – Trumba Corporation, a developer of innovative event marketing technology, today announced that The New York Times has selected its Trumba Connect solution to publish, promote and communicate automotive and career event information on its NYTimes.com Autos and Job Market sites. Trumba Connect helps organizations increase event awareness and attendance and connects them with their audiences through a comprehensive suite of tools that includes a hosted, interactive web calendar, email and reporting services.

Using Trumba Connect, the NYTimes.com Automotive and Career Event Calendars have been transformed into interactive, highly-communicative online event calendars enabling users to easily find events relevant to their own interests and geographic locations, and then add those events directly to their own personal calendars. For the global auto industry, the Automotive Events Calendar provides a comprehensive resource of auto industry insight and information, including upcoming auto shows, auctions and other events of interest to auto enthusiasts. For job seekers, the Career Calendar offers a wealth of information on upcoming job fairs, networking events and resume workshops.

“We're pleased to work with Trumba Connect in providing this valuable online resource for automotive and career event information,” said Vivian Schiller, vice president and general manager of NYTimes.com. “The event calendars powered by Trumba Connect enhance our Auto and Job sites with more dynamic, interactive content that provides additional value to our readers.”

Both event calendars feature relevant event information that is dynamically shared and communicated across the industry, connecting people with a myriad of events. In addition, Trumba Connect enables NYTimes.com to incorporate event information throughout its site and create links to it from multiple places online.

“We’re in the business of helping organizations increase awareness of important events and convert that awareness into direct relationships with their key constituents, whether they are customers, prospects, partners or employees,” said Jeremy Jaech, CEO of Trumba. “With Trumba Connect, NYTimes.com has created an online hub of event information for the entire auto and career industries that far exceeds any conventional calendars and reinforces the power of active calendar services in truly connecting people to organizations’ events.”

The NYTimes.com Automobile Events Calendar can be found at: http://www.nytimes.com/pages/automobiles/index.html and the Career Calendar can be found at: http://jobmarket.nytimes.com/pages/jobs/.

About Trumba
Trumba Corporation is a Seattle-based developer of innovative event marketing technology that helps businesses and organizations more effectively publish, promote and communicate their events online. Trumba enables customers – from small businesses to large organizations – to connect key audiences with their events, transforming those events into unique and highly-valued marketing and communication opportunities. The company’s flagship product, Trumba Connect, increases awareness of important events through hosted web calendar solutions and a comprehensive suite of event promotion tools. Developed for organizations that need to communicate event information to customers, members or employees, Trumba Connect is easy to implement and maintain, and is fully customizable for seamless brand integration. The company is privately held and backed by three of the industry’s leading venture capital firms, including Kleiner Perkins Caufield & Byers, August Capital and Oak Investment Partners. To find out more about Trumba, visit www.trumba.com.

About The New York Times Company
The New York Times Company (NYSE: NYT), a leading media company with 2005 revenues of $3.4 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, nine network-affiliated television stations, two New York City radio stations and 35 Web sites, including NYTimes.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

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