Barefoot And The Flea Launch Mobile Calendar In Effort To Save Trees

Mumbai (India) —- Global warming, ozone layer depletion and acid rain are topics of heated discussion. The Flea and Barefoot Software decided to walk the talk on the environment issue and have launched mCalendar 2007, mobile calendars for Java enabled cell phones.


“Several trees are felled each year for conventional paper calendars. mCalendar 2007 offers businesses a chance to get branding, 24 hours a day, 365 days a year and do their bit for their environment”, says Sunil Shibad, Creative Director, The Flea, a non-traditional advertising and marketing communication agency based in Mumbai, India.


“We have developed an application to package, and view Image and Text as a single compiled JAR file for J2ME MIDP 2.0 devices. Content such as Image, Magazines, eBooks or Newspapers can be packaged as a single file and delivered via mobile operator supported delivery, or virally via Bluetooth between devices”, adds Mike Hillsdon, Director, Barefoot Software.

Barefoot http://barefootsoft.com and The Flea http://www.fleaglobal.com provide content packaging services to content providers and mobile service entrepreneurs for a small fee without any license fees payable back to Barefoot and The Flea. That means that the entrepreneur can work out their simple break even point from the packaging fee, and then enjoy the passive income from that point on.

mCalendar is highly affordable with customized listed URLs, branded logos and images, it offers a great branding and viral marketing opportunity even to small businesses.

“The vibrant Indian mobile market is very exciting, by offering a simple, cost effective product into a large market, everyone wins, especially the mobile customer,” says Mr. Hillsdon.

And who wouldn’t be? At over 100 million mobile phone subscribers, India is one the fastest growing market for mobile telephony in the world. In fact, mobile phones have become the fastest-selling consumer product, pushing bicycles to the number two spot in India.

It’s a win-win situation for both advertisers and the environment in 2007.