New SPAA Industry Study Reveals Untapped Potential Within the Spa Market

Fort Collins, CO A recent study conducted by Opinion Site Research for The Spa Association (SPAA) indicates strong trends among an ignored segment of the spa-going population. An overwhelming 44% of the respondents answered that spas are simply too costly. 55% of the respondents would prefer to go to a spa with a friend as compared to 35% who said they would prefer to go to a spa alone. Spa-goers are choosing domestic with 73% preferring a dayspa close to home as opposed to a destination spa or spa vacation. What will bring these spa-goers to the spa and keep them coming back? Quality of service offered was the overwhelming response with 38% listing service quality as the number one reason they would consider a spa and 46% listing service quality as the primary reason they would return to a spa.

The study also covers:
Medical Spa Preferences
Popularity of Services
Theme Preference
Homecare Purchasing Habits
Spa Amenities
Results vs. Experience
Spa Service Purchasing Habits
Packages and Gift Certificates
Hotel Spa Usage
Destination & Resort Spa Preferences
Annual and Individual Visit Spending Habits
Popularity of Spa add-on Treatments
Detailed Breakdown of Spa Visit Preferences

The SPAA Industry Study is available to purchase online for $95 at www.thespaassociation.com or by calling 970-207-4293.

The Spa Association is your one stop professional association for information, resources, education, and community in the spa industry. Moreover, SPAA offers member benefits such as free educational materials, group insurance rates, an online virtual marketplace, national directory, business tools and marketing assistance.

The Spa Association assists with consumer and professional standards, while helping vendors, spa owners and technicians run a more profitable business and enjoy robust career options. SPAA is taking the professional beauty industry to the next level with innovative strategies to make our members more successful. Find out more about The Spa Association by going to our website at www.thespaassociation.com or by calling Angela Whaley, Programs Coordinator at 970-207-4293.