MCS announces the release of Advizia® 4.0, including several advanced new end-user and administrative features

Englewood Cliffs, New Jersey – MCS, a leading provider of systems and services for managing and delivering extensive product information, announced today the release of version 4.0 of Advizia, its industry leading guided selling and product information management software suite.

Advizia is a breakthrough application suite that delivers advanced guided selling and product information management functionality through six web-based modules - Product Advisor, Product Catalog, Comparison Chart, PDF Builder, Foreign Language and Syndication. Advizia helps companies with extensive or complex product lines manage their product information and then present it in a highly intuitive manner to their sales force, channel partners and end-customers.

The Enterprise Edition of Advizia 4.0 includes the following new or enhanced features:

New PDF Builder Module – Enables internal marketing personnel and channel partners to create customized print advertising and marketing deliverables on the fly.

New Syndication Module – Provides product content and Advizia functionality to dealers' websites, branded to match their sites.

New Foreign Language Module – Populate English and non-English websites simultaneously from the same system. Create a foreign language version for any product category created within Advizia's Product Catalog or Product Advisor Module.

Enhanced Content Management Features – Point and click editing that lets users edit product information while viewing data in the same format that end users see it. Administrator summary screen provides the status of data input across all products.

New Spec Input Functions – Increase data consistency across products and reduce input errors by adding specs to a group of products within a product line, simultaneously. These “group specs” are relational – edit them once and they change for all products within the group.

Faster, More Accurate Input of Questions – Product specs loaded into Advizia may be utilized to auto-create questions and answers for the Product Advisor. Ensures data consistency between the Product Advisor and spec data, greatly reducing the time required to create each Product Advisor.

Enhanced Reporting Capabilities – Robust reporting tools provide detailed reports on customer traffic and usage trends.

"Advizia is centered around making the product selection process easier and more informative for the customer," noted Dan Haskel, President of MCS. "This latest release of Advizia allows our clients to guide their customers, sales force and dealers to the right products with even more speed and confidence. Plus,” continued Mr. Haskel, "the enhanced customization features in Advizia 4.0 provide even more potential for product up-selling and cross-selling."



Advizia provides the following key benefits to organizations with complex or extensive product lines:

Helps end-customers, sales forces and dealers define their requirements and identify the right products and accessories, driving increased revenue.

Dynamically generates personalized product comparison charts.

Allows easy administration and fast retrieval of detailed product information.

Promotes cross-selling and up-selling by recommending accessories and complementary products.

Gathers robust statistics on end-customers' preferences and product requirements.

For more information on Advizia, please go to www.advizia.com.

About MCS (Modern Creative Services, Inc.)

Modern Creative Services, Inc. (MCS) is a leading provider of software and services that help companies with extensive product lines create, manage and deliver their product information. MCS provides the systems, processes and staffing to make even complex product information easily accessible by customers, dealers, distributors and employees. MCS is the creator of Advizia, an industry-leading web-based guided selling and product information management software application that provides Product Advisor, Product Catalog, Comparison Chart, PDF Builder, Foreign Language and Syndication functionality. MCS is a privately held corporation founded in 1989 and is headquartered in Englewood Cliffs, New Jersey. For more information on MCS, please go to www.mcs-corp.com