Gorilla Tape Voted Best of What’s New in 2006 by Popular Science Magazine

Gorilla Tape has captured one of this year’s “Best of What’s New” Awards from Popular Science magazine, which annually honors 100 breakthrough products and technologies in a variety of categories.

Gorilla Tape, manufactured by the makers of Gorilla Glue, is a uniquely engineered roll adhesive that is two to three times thicker than typical duct tape and adheres to a variety of surfaces that other all purpose tapes won’t stick to – especially porous ones like brick, stucco, concrete, and rough lumber. The revolutionary product was born directly from research about what kinds of things people actually expect to be able to tape together. It strikes a delicate balance between strength and usability – providing the maximum amount of sticking power without sacrificing ease of use.

Each year, the editors of Popular Science review thousands of products in search of the top 100 tech innovations of the year, breakthrough products and technologies that represent a significant leap in their categories. The winners — the Best of What's New — are showcased in the December issue of Popular Science. The awards are presented to new products and technologies in 10 categories: Automotive, Aviation & Space, Computing, Engineering, Gadgets, General Innovation, Home Entertainment, Home Tech, Personal Health and Recreation. Gorilla Tape was recognized in the Home Tech category.

“Best of What's New is the ultimate Popular Science accolade, representing a year's worth of work evaluating thousands of products,” says Mark Jannot, editor of Popular Science. “These awards honor innovations that not only influence the way we live today, but that change the way we think about the future.”

Putting a “tougher duct tape” on the list of new technologies that signify a giant leap for mankind isn’t such a stretch, when you consider that for years professionals, DIYers and average consumers have been applying and reapplying traditional duct tape to surfaces for which it was often never intended.

“All-purpose duct tape is not an all-purpose solution,” says Jennifer Dowdall, vice president of marketing and innovation of marketing for the Gorilla Glue Company. “The fact is that normal tape doesn’t work well unless the surface is perfectly clean and smooth – something we all know is rarely the case.”

To form a lasting bond, tape needs to have the characteristics of sticking strength, flexibility, and the ability to conform. Those qualities define the science behind Gorilla Tape’s ability to stick to smooth and rough surfaces alike, long-term, indoors or out. Here’s how:

•Double-thick adhesive: The thicker the adhesive, the better the tape. With 17 mils of adhesive – two times more than the amount commonly found in other all-purpose tape —Gorilla Tape fills gaps for a stickier grip, especially in applications involving rough, porous or imperfect surfaces.

• Strong reinforced backing: Gorilla Tape’s reinforced backing has a higher thread count than the current industry standard, which allows for enhanced flexibility and durability, yet it can be ripped by hand. The unique webbed backing provides strong support for the extra thick adhesive, and its woven texture improves conformability to most any surface feature.

• Tough, all-weather shell: The abrasion resistant, all-weather shell provides a tight barrier against moisture to hold the bond tight under the most extreme weather conditions and harsh UV rays.

Gorilla Tape is available in 35 yard and 12 yard rolls at retailers nationwide. For stores, visit www.gorillatape.com.
About the Gorilla Glue Company
Before it was commercially available in the U.S., the unique formula now known as Gorilla Glue was used in such diverse places as Indonesia on high-end, hard-to-glue furniture and in the Scandinavian boat-building industry for its remarkable ability to withstand water and pressure.

The formula made its way to the U.S. industrial marketplace in 1994 with wood workers and later with contractors who just couldn’t get enough of it for challenging building projects. Because of the glue’s ability to bond to just about anything, the Cincinnati-based Gorilla Glue Company decided that if the formula worked so well on commercial projects and building repairs, surely every homeowner could benefit from its incredible sticking-power, too. The commercial formula was dubbed Gorilla Glue, and made available to consumers for the first time in 2001. Customer response to the new product was phenomenal giving homeowners a new tool to glue materials they could never before fasten together to form a lasting bond. In 2005, the company introduced Gorilla Tape, an adhesive tape that is thicker, stickier and tougher than any other all-purpose duct tape on the market, providing another revolutionary adhesive solution to fastening materials together for a lasting bond. Gorilla Glue and Gorilla Tape are distributed at retailers nationwide.

About Popular Science
Founded in 1872, Popular Science is the world’s largest science and technology magazine, with a circulation of 1.45 million and 6.5 million monthly readers. Each month, Popular Science reports on the intersection of science and everyday life, with an eye toward what’s new and why it matters. Popular Science is published by Time4 Media, a subsidiary of Time Inc., which is a wholly owned subsidiary of Time Warner Inc.