SHAREDBOOK, PREMIER COLLABORATIVE PUBLISHING PLATFORM, UNVEILS NEW SOFTWARE TECHNOLOGY THAT PUTS IT AHEAD OF THE PACK

NEW YORK, November 9, 2006 – SharedBook Inc. (www.sharedbook.com), a unique collaborative publishing platform, today rolled out data integration capabilities that seamlessly integrate existing content and communities into SharedBook’s application, supporting a rich set of data models. SharedBook’s first integrated partner is Legacy.com, the leading provider of online obituary solutions for the newspaper industry. This distinctive technology being used exclusively by SharedBook makes it an innovator in its field.
SharedBook’s new data integration features enable partner sites to seamlessly integrate existing data into SharedBook’s application, where that content can be personalized, annotated, and enhanced to create a contextual, themed book. Said Caroline Vanderlip, SharedBook CEO, “Before now, the consumer had to choose between a flat photobook and a full published product which took weeks to deliver. We now offer the consumer the ability to select from a collection of assets, whether residing on another site, on one’s hard drive, or from friends and family. We are responding to consumer demand for rich, enhanced customized books that tell the story beyond the photo, using a variety of different sources, created easily online. In our partnership with Legacy.com, for example, it allows consumers to create a Commemorative Guest Book that contains the newspaper obituaries, guest book entries from Legacy.com, as well as other contributions provided by the user, creating a lasting way to remember a loved one.”
SharedBook also announced today the expansion of its product line to include the “SportsBook” and “BirthdayBook” MemoryBooks.

SharedBook created the “SportsBooks” for seven of the most popular U.S. sports: soccer, basketball, hockey, football, baseball, triathlon and softball. These books feature cover selection technology that gives consumers the ability to mix and match colors and covers and choose from ten of the most prevalent school and sports colors, so their special SportsBook can be truly representative of their team.

There are also now two “BirthdayBook” templates, one created for a child’s birthday and the other for an adult’s Birthday.

SharedBook has now developed over twenty-five books for life events, such as births, family reunions and vacations. These unique MemoryBooks start at $25 for soft cover, $47 for hard cover books and range from 20 – 200 pages in length. There is a SharedBook MemoryBook for almost every occasion, and even more varieties are being developed and launched every week. For more information about SharedBook, log on to www.SharedBook.com.

About SharedBook

Using its patent-pending, web-based technology platform, SharedBook designs and prints affordable, professional books tailored to communities, customized by individuals, and containing content pulled from multiple sources. For each book title and affiliate organization, SharedBook creates a unique, interactive template. SharedBook’s integrated technology – part blog, part photo album, part online community – allows group members to swap photos and share stories. Individuals choose their favorite content to fill the pages of their private memory books. SharedBook affiliates include Legacy.com, Regent Seven Seas, Little League International, AYSO Soccer, USA Football, Yosemite National Park, and the Boston Symphony Orchestra, among others. SharedBook has received numerous industry acknowledgements including a silver W³ award in branding and finalist recognition in the Adweek’s Buzz Awards for 2006.
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