Parenting Meets Eco-Passion with New Hemp Baby Carrier from ZoloWear

November 9, 2006 – Austin, Texas: ZoloWear, Inc. today launched its sustainable line with durable, eco-friendly hemp. No longer just for hippies, ZoloWear’s high-end hemp blend meets modern parents’ desire to surround their babies with the purest products, without compromising their style. Low-impact dyes color the luscious hemp, organic cotton, and lycra fabric a rich cocoa-brown. Parents can choose from the sleek, dad-friendly pouch style carrier, or the infinitely adjustable ring sling, with ZoloWear’s popular zippered pocket. The sustainable sling snuggles baby in stretchy softness, creating a cushy “womb with a view.”

Darien Wilson, president and founder of ZoloWear, explains why she chose hemp. “As a crop, hemp is eco-friendly because it is drought-tolerant and grows quickly, without pesticides or herbicides. As a textile, hemp is extremely strong, durable, breathable, and naturally resistant to mold. Blending hemp with organic cotton and lycra gives it softness and stretch, making a dreamy baby carrier. We created the sustainable sable fabric with fashion-forward parents in mind; you won’t find it any other baby carrier.”

The Organic Trade Association reports that demand for organic clothing and products for children increased 40% between years 2004 and 2005. Companies like ZoloWear, Inc., as well as parents worldwide, are increasingly turning to “green” products to help keep a barrier between a child’s skin and harsh chemicals. ZoloWear has also seen trends moving toward natural green and brown tone baby products in markets that traditionally see greatest demands for pinks and blues.

ZoloWear’s hemp pouches and slings are currently featured in Whole Foods stores throughout the Southwest and Mid-Atlantic regions. Austin, Texas-based Whole Earth Provision Company also carries ZoloWear's sustainable line throughout the state.

What is next for ZoloWear? After celebrating its 5th Anniversary in September, ZoloWear is expanding to a larger operating space, as well as growing their sales force to meet product demands. ZoloWear will continue to be progressive, pushing new boundaries at the cutting edge of baby carrier design. Darien, a former theater costume designer, is already hard at work on the next amazing creations from ZoloWear.

About ZoloWear
ZoloWear, Inc. is a privately held corporation founded by babywearing guru Darien Wilson. It was named for her daughter Zoe Love, who was born on Valentine's Day 2000. ZoloWear’s core purpose is to bring parents and babies together, beautifully. Products include silk, cotton, organic, and Solarveil® mesh baby slings and pouches, constructed sweatshop-free in Austin, Texas. For more information about ZoloWear, call toll-free 888-285-0044 or visit the web site at http://www.ZoloWear.com.