Three Mobifusion Mobile Media Products Selected as Finalists in Smartphone & Pocket PC Magazine's 2006 Best Software Awards

FREMONT, CA – November 8, 2006 Mobifusion, Inc., an emerging leader in mobile media that supplies premium products to mobile consumers worldwide, today announced that it has received three finalist nominations in Smartphone & Pocket PC Magazine's prestigious 2006 Best Software awards. The company’s BarBack Drink Guide for the Pocket PC is a finalist in the “Information Managers Dining” category while the Britannica Concise Encyclopedia 2006 Handheld Edition for the Pocket PC and the 2005 World Almanac Handheld Edition for the Smartphone, were both nominated in the “Text & Reference Educational” category.

Mobifusion’s products were chosen by the 90 members of the Smartphone & Pocket PC magazine Board of Experts responsible for judging 675 Windows Mobile products in 114 Pocket PC and Smartphone categories to determine finalists and winners.

“Considering the number of competitive mobile media products available in the market today, it’s a great honor to receive not one, but three finalist nominations in Smartphone & Pocket PC magazine’s 2006 awards,” said Pavan Mandhani, founder and CEO of Mobifusion. “This recognition, coupled with the market’s enthusiastic response to our products, validates Mobifusion’s ability to deliver premium mobile products based on bestselling media brands.”

“The annual Smartphone & Pocket PC magazine Best Software Awards helps users select software that best suits their Windows Mobile Pocket PC and Smartphone needs by honoring companies that produce outstanding software” said Smartphone & Pocket PC magazine publisher, Hal Goldstein. “The awards process is a huge 6-month undertaking involving the experts of the Windows Mobile community and over 3000 Pocket PC and Smartphone products.”

About Smartphone & Pocket PC magazine
Bi-monthly Smartphone & Pocket PC magazine is a print publication also available in MS Reader and Zinio Digital format, written for users of Windows Mobile PDA’s and Smartphone devices. Each issue includes hardware and software reviews, user profiles, practical tips, plus an “Enterprise Solutions” supplement. Its companion Web site, www.PocketPCmag.com, is updated each day with news, hot downloads, Web sites, reviews, and tips; and also contains archives, a directory of the best Windows Mobile Web sites, and an Encyclopedia of over 4000 third-party software and accessories products.
Subscriptions include the annual Buyers Guide and coming December, The Ultimate Smartphone and Pocket PC How-to Guide.

About Mobifusion
A pioneer in the emerging world of mobile media, Mobifusion transforms branded content into a unique experience deliberately designed for the cell phone user. By re-imagining and repurposing media in a social/mobile context — text, audio, and video —Mobifusion provides cellular operators and carriers, publishers and other content providers with a rich new channel for customer acquisition, customer loyalty, and service upsells. Led by an all-star executive team with backgrounds in publishing, mobile marketing, and software development, Mobifusion works with some of the world's top media brands and cellular operators and carriers. For more information, visit Mobifusion’s website at www.mobifusion.com.