Vinfolio Launches "The Wine Collector" blog by CEO Stephen J. Bachmann

San Francisco, CA - Following the debut of its ecommerce site, Vinfolio, Inc. the premier fine wine retailer and collector services company, announces the launch of The Wine Collector (http://blogs.vinfolio.com/thewinecollector), a new blog by CEO Stephen Bachmann. With the purpose of addressing the many practical activities involved in wine collecting, Bachmann aims to help his readers create more time for enjoying wine and to bring a degree of order to their collection, however big or small.

“With all of the wine blogs out there, it’s amazing to me that I am the first to focus on the managerial aspects of collecting,” Bachmann states. Bachmann is a well-qualified resource, understanding the underlying issues facing collectors first hand. Having amassed his own collection of 7,000 bottles, Bachmann founded Vinfolio in 2003 to cater to the needs of wine collectors and enthusiasts. The Wine Collector supports the thousands of customers who buy wine from Vinfolio and rely on VinCellar, Vinfolio’s free online cellar management software to manage their collections.

The Wine Collector follows the launch of Free Run Juice, http://blogs.vinfolio.com/freerunjuice, authored by Vinfolio’s Director of California Acquisitions and Sales, Doug Wilder. As a complement to his popular weekly wineletter, The Wilder Side of California in which he presents small production and often not-yet-rated California wines to his readers, Wilder’s blog gives reader a glimpse into the wine reviewer’s life in Napa. Recent entries detail crush at a boutique winery, the wrap up of a wine festival and description of how Wilder scores and reviews new wines. From his office in St. Helena, Wilder views himself as an explorer, sorting through the steady creation of new wineries to find the new blockbusters.

Tapping into the wine expertise of Vinfolio’s team, Vinfolio plans to launch a Staff Picks blog in the coming weeks.

About Vinfolio, Inc. Based in San Francisco, Vinfolio’s guiding principle is “Fine wine, finer service,” demonstrating the company’s unparalleled level of personalized customer service and collector services. Vinfolio’s wine store is seamlessly integrated with collector services, all designed to make the wine buying, selling and collecting experience effortless and enjoyable. From an extensive selection of fine wine to VinCellar™, its online cellar management software, to collector services (including on-site inventorying and full-service storage), Vinfolio delivers “Fine wine, finer service”. Vinfolio was founded in 2003 by CEO Stephen J. Bachmann, who incorporated his expertise in technology and finance with his passion for wine. For more information on Vinfolio visit www.vinfolio.com