Euro-Effies 2006 On EuroNews With PrimeVoices

Chasselay (France) November 7th, 2006.- PrimeVoices has provided for a second year a number of prestigious voices from its top casting in French, Spanish and Russian to present one spot as well as one infomercial, featuring the prestigious Euro-Effies 2006 awards. The campaign is being broadcast around the world through EuroNews TV. Europe’s leading news channel, which is also a partner of Euro-Effies.

Grey EMEA has landed the coveted Agency Network of the Year Award two years running, an exceptional achievement on the 10th anniversary of Euro Effies.

Powerful campaigns by Grey London for GlaxoSmithKline’s Sensodyne (Gold) and P&G’s Lenor (Bronze), Grey & Trace Madrid for P&G’s Fairy (Silver), ATLETICO International Advertising for SEAT Leon (Bronze), Grey Worldwide Düsseldorf for P&G’s Lenor (Bronze) and for Heinrich Deichmann Schuhe GmbH (Bronze), Grey Worldwide Warsaw for P&G's Pantene Pro-V (Bronze), and Grey Worldwide India for the Indian Ministry of Tourism (Bronze), all kept Grey Worldwide EMEA at the top spot in 2006.

180 Amsterdam received the Euro Effie Grand Prix for adidas ‘Impossible Field’ following on from the 2005 Euro Gold Effie ‘Impossible is Nothing’. Exceptionally, the 2006 Euro Effies Jury also awarded a Special Commendation in the Grand Prix category to Lange & Söhne GmbH and Scholz & Friends Berlin for their campaign ‘The Lange Time Zone Event’.

Other Gold Award winners were DDB Berlin with ‘For Boys Who were Always Men’, Leo Burnett Warsaw “Boy”, TBWA/NEBOKO for ‘TomTom GO – Democratization of Car Navigation’ and Scholze & Friends Berlin for the Lange Time-zone Event.

Silver Euro Effies went to cayenne communications for Playtime, Change Communication for Road to Championship, DDB Berlin for Truly Volkswagen, FCB for Morning Story, and Jung von Matt for Who invented it?

Other Bronze Euro Effies were awarded to BBDO Werbeagentur for Under the Wings of a Lion, Coast and Aim: Zero Emissions, Leo Burnett.

London The All Bran “Feel Great” William Shatner Challenge, Lowe Paris and The Experts, McCann Erikson Magnum 5 Senses and McCann World Group EMEA Building Long-term Value.

In the ‘Business Challenge’ award categories for the Euro Effies, sponsored by TIME magazine, Gold Euro Effies were awarded to TomTom for best Brand Launch, to adidas international for best brand Integration, and to Procter & Gamble for best small budget with “Boy”. A Bronze Euro Effie was presented to The Kellogg Company UK Ltd for best brand re-vitalisation.

The Sappi Print Media Efficiency Award went to Coast & Toyota with their integrated communications campaign Aim: Zero Emissions. This campaign was rewarded as it not only helped Toyota to establish itself clearly as the market leader in its desired positioning, but achieved this by using print media efficiently as the principal communication platform.

The Stig Carlson Award for socially responsible campaigns was awarded to Seatbelts ‘Damage’, a cross-border campaign by the National Safety Council in Dublin and the Department of the Environment in Belfast. It focused on the social irresponsibility of not wearing seatbelts and succeeded in increasing seat-belt wearing rates and saving lives.

In the 10 years of Euro Effies, 2006 has seen some outstanding campaigns from 47 agencies representing 16 countries.

2006 Jury Chairman, Hanneke Faber, General Manager, Beauty Care, Western Europe for Procter & Gamble commented, “I found it inspiring to be able to see so many successful campaigns and to share the results. The Euro Effies makes a great contribution to raising overall standards of commercial communications by highlighting what is best in European multi-national campaigns.”

The Euro Effies Awards are produced in partnership with EuroNews and supported by European and international media, advertisers and associations such as European Publisher’s Council, WARC, Sappi, Time, The Economist, AdForum, P&G, Nielsen Media Research, and the Inter national ist.

CONTACT INFORMATION

For further information on Euro Effies, please contact:

EACA :
Isabelle Prosser
Euro Effies Event Manager
152 Boulevard Brand Whitlock
1200 Brussels, Belgium
Tel: + 32 2 740 0712
E-mail: effie@eaca.be
www.euro-effie.com
www.eaca.be