LeadBridge Partners at forefront of lead generation outsourcing trend for Software Providers

Amesbury, MA - LeadBridge Partners LLC, a leader in strategic account lead generation solutions for emerging software and IT services providers, today announced it has signed its 5th customer since the company’s July 2006 launch.

This milestone demonstrates the importance early stage high-tech companies place on providing their salesforce with highly qualified new revenue opportunities to increase their pipelines, without taking time away from closing current opportunities that are already in play. By offering a highly customized, results-based lead generation partnership for smaller technology sales organizations, LeadBridge Partners has successfully addressed the need for a more flexible and cost-effective way to generate a higher level of new customer activity.

“When we started the company, we interviewed several sales and marketing executives to understand their experiences with third-party lead generation,” said Rick Catino, President and Founder. “One major frustration we heard was how larger lead generation companies forbid the salesperson to engage with a prospect prior to a new meeting. We were told of multiple examples where a rep would fly to a meeting, and the prospect would either not show up or have little idea as to why they accepted the meeting in the first place. The other concern was although lead volume was high, the quality and communication tended to be poor. Because most lead generation leverage telemarketers who lack industry experience, new leads often lack insight into important qualifiers such as compelling event, drivers for accepting the meeting, competitive solutions are in place, buying authority, etc.”

To address these concerns and introduce a more effective program for early stage software providers, LeadBridge Partners has been successful focusing on three main areas:

· Experience: Outbound prospecting calls made by former technology sales professionals who understand how to engage a prospect, articulate a complex value proposition, and qualify a potential new revenue opportunity.

· Communication: Detailed background provided on the individual and the opportunity, with the encouragement of further qualification by the rep to ensure a more successful first meeting.

· Control: The program can be scaled up or down at anytime depending on the needs of your business – no long term commitments or rigid definitions around what constitutes a meeting.

“If early stage software providers are looking to get the biggest bang out of their marketing dollars, there is no better way than a results-based lead generation program that guarantees more face-time with decision makers in your target accounts," said Catino.

To accommodate their recent growth and newly hired inside sales staff, LeadBridge Partners has also announced they have moved into a larger office space also located in the Boston North Technology Park in Amesbury, Massachusetts.


About LeadBridge Partners LLC

LeadBridge Partners creates highly qualified new revenue opportunities for early stage and emerging technology companies through a full suite of outsourced lead generation solutions. With proven methodologies for strategic account prospecting, demand creation and executive level appointment setting, LeadBridge Partners is focused on connecting your growing salesforce with technology decision makers in your Fortune 2000, Government & Higher Education target markets. LeadBridge Partners is located in the Boston North Technology Park in historic Amesbury, Massachusetts.

For more information, visit us at http://www.leadbridgepartners.com

email info@leadbridgepartners.com main (978) 388-4550