Mobifusion Chosen to Take Part in IBDNetwork's "Under The Radar" Event — 32 emerging startups in the mobile sector to be featured —

FREMONT, CA — November 6, 2006 — Mobifusion, Inc., an emerging leader in mobile media that supplies premium products to mobile consumers worldwide, today announced that it has been invited to present at Under the Radar, a one-day event hosted by IBDNetwork being held on November 16, 2006 at the Microsoft campus in Mountain View, California. The event will showcase early innovators in 10 different fast-growing technology sectors, including content/media, mobile video and mobile enabling technologies.

The IBD Network editorial team and Under the Radar advisory board selected Mobifusion based on its innovative technology solutions and compelling market opportunity.

Mobifusion’s patent-pending technologies are the engines of mobile content, from extending an application across platforms to enabling the migration of traditional media into exciting mobile applications that result in a seamless consumer experience. The company was founded in 2005 by a seasoned management team experienced in mobile technology, media and publishing, distribution and consumer marketing. Mobifusion is committed to the development of their m-Publishing™ technology that delivers premium mobile products based on bestselling media brands in health, entertainment, information & reference, travel, spirituality & religion, and business. Encyclopedia Britannica, Dr. Wayne Dyer, Rick Steves’ Travel and World Almanac are among Mobifusion’s mobile media brands.

“We are honored to be considered among the early innovators in mobile content by IBDNetwork,” said Pavan Mandhani, Founder and CEO of Mobifusion. “We believe our patented technologies will revolutionize the mobile media industry and receiving this invitation to participate is a vote of confidence from a much respected organization that’s committed to excellence.”

“We started the Under the Radar events three years ago to give emerging private companies the chance to present and receive feedback on their technology and business model from investors and potential strategic partners,” said Debbie Landa, CEO of IBDNetwork. “We selected Mobifusion as the opportunity for mobile media is growing rapidly and believe their technologies are what set them apart from the competition.”

About Mobifusion
A pioneer in the emerging world of mobile media, Mobifusion transforms branded content into a unique experience deliberately designed for the cell phone user. By re-imagining and repurposing media in a social/mobile context — text, audio, and video —Mobifusion provides telcos, publishers and other content providers with a rich new channel for customer acquisition, customer loyalty, and service upsells. Led by an all-star executive team with backgrounds in publishing, mobile marketing, and software development, Mobifusion works with some of the world's top media brands and telcos. For more information, visit Mobifusion’s website at www.mobifusion.com.