How Lance Does It: Put the Success Formula of a Champion Into Everything You Do

“Brad Kearns has a refreshing perspective on peak performance that he captures eloquently in his writing. While being intensely competitive and focused on winning is great, Kearns reminds us that our greatest rewards come when we are motivated by the pure love of the experience.” – Lance Armstrong

As Lance Armstrong gears up for the New York City Marathon with his sights set on finishing within one hour of the winner, interest in the event is at an all-time high with many wondering, “How does Lance do it?”

The thirty-five year-old father of three, cancer survivor, and champion cyclist, who began racing in triathlons as a pre-teen, is now using his powerful method of thinking, living, and winning to lead an army of cancer survivors everywhere. The marathon on November 5th will help raise money and awareness for his foundation and cancer research; Lance’s desire to finish within an hour of the winner is an example of his determination.

How Lance Does It details for the first time the champion attitude and behavior qualities of the Tour de France legend, and how you can apply them to your own peak performance goals in athletics, career, and life. The book is for those who are interested in improving their life and leveraging the power of a positive attitude. Author Brad Kearns, a longtime friend of Lance and a former national champion and #3 world-ranked professional triathlete, provides direct access to Armstrong’s secrets of success through revealing one-on-one interviews with the champ himself and with his inner circle of friends, family, and business associates.

The book outlines four specific factors that make Lance a consistent and phenomenal success – Clarity of Purpose, Pure Confidence, Congruent Lifestyle, and Specialized Intelligence. How Lance Does It is unique in that it provides tangible guidance to the reader to emulate the example set by Lance. It doesn’t chronicle his achievements, but rather, how he achieved them.

“The detailed descriptions of these success factors go far beyond the oft-repeated superficial characterizations of Armstrong’s winning formula, such as ‘cancer made him tougher.’ While his genetic gifts and killer instinct are superior, it’s Lance’s exuberance for life that sets him apart as an athlete, a celebrity spokesperson and international icon for hope and ‘living strong’,” says Kearns, who has known Lance for nearly two decades, staring with when they were roommates on the professional triathlon circuit in 1987.

ABOUT THE AUTHOR
Brad Kearns is a former world ranked professional triathlete and noted speaker, author and coach in the fitness world. He has known Lance Armstrong for nearly two decades, starting with when they were roommates on the professional triathlon circuit in 1987. Brad is the author of McGraw-Hill’s Breakthrough Triathlon Training.

HOW LANCE DOES IT
Put the Success Formula of a Champion Into Everything You Do
By Brad Kearns
193 pages, 7 3/8 x 6 1/2
Hardcover, $19.95 ISBN 0-07-147740-3
Publication Date: November 15, 2006

For review copies, interviews, and excerpts, contact:
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Business & Consumer Publicity
The McGraw-Hill Companies
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kenya_henderson@mcgraw-hill.com