AQABA to Help United Lebanon Relief Campaign

DETROIT, Michigan-based, web marketing firm AQABA Global Search Engine Marketing SEM Company has been tabbed by committee company chairs ALO Hayati magazine and Unique Image, to lead the multimedia aspects of the United Lebanon Relief campaign to deliver humanitarian aid to the children of Lebanon.

Due to an immediate need for assistance to Lebanon, caused by recent unrest in the Middle East, the Lebanon Relief initiative, a broad coalition of American-Lebanese business leaders, executives, entertainers, and philanthropists, have bonded together to raise money for relief efforts in Lebanon.

Despite the account is pro bono, the selection process was extensive. “We wanted a company that cared about making a difference,” says Michael Lloyd, Vice President of Unique Image. “AQABA brought a exceptional blend of savvy web skills and a eye on the needs of the community. We are proud to have them on board.

The scope of AQABA’s work will center on television and web-based PSAs, negotiating links on other relevant traffic sites, banner ad campaign (placement of banners placed on other highly relevant sites), and online marketing strategy.

"Our goal is to deliver a broad based message to the American and Lebanese American audiences to help those who need it the most," said Ramsey E. Sweis, CEO of AQABA. "Our experience in the market tells us we can do just that."

About United Lebanon Relief Campaign
The goal is to raise upwards of $1 Million to plant a seed not only for re-building homes, feeding children, and saving lives, but for raising awareness, opening hearts, and re-building relationships. As Americans, we plan on carrying the mission of humanity and delivering help to those in need throughout the world, by demonstrating unity and support on behalf of the American and Lebanese-American communities for children of Lebanon, in turn promoting intercultural awareness and instilling hope in future generations to be filled with the ideals of understanding, acceptance, and peace.

The campaign is a strictly a humanitarian effort, bringing people together from all walks of life and diverse standpoints to join hand in hand, free from any political, religious, or partisan agenda. The plan calls to initially raise $1 million through a PSA and Infomercial Media Campaign and go to upwards of $10 Million through a live benefit concert and telethon, and post event avenues such as web and pod casts, to assist civilians of Lebanon with medical supplies, food and other forms of humanitarian relief.

CHF International is the official beneficiary of the campaign and telethon, channeling funds to beneficiaries such as, United Nations WFP, the Lebanese Red Cross, and direct implementation of programs that in turn provide shelter, clothing, and supplemental bulk food assistance, medical attention and hearing aids for displaced Lebanese in Beirut and Southern Lebanon.

All viewers are encouraged to donate to the CHF International to the United Lebanon Relief through its donation website and hotline: www.chfinternational.com and 866/7792-CHF.

About AQABA
AQABA services provide strategic analysis and insight to give businesses a competitive advantage in the complex and rapidly changing Internet economy. AQABA's Online Search coverage area provides deep analysis, industry facts and actionable advice to achieve business goals using Internet Search. It assists marketers in optimizing their search marketing tactics within the context of their overall media mix. AQABA is an industry leader specializing in Global Search Engine Marketing Strategies. Increase your websites rankings, increase sales and maximize your ROI with our services.
www.aqaba-sem.com 586/899-1510


About ALO Hayati
Published by Unique Image, Inc., ALO Hayati is the top Middle Eastern publication in the U.S., with an our affluent readership well over 300,000 in size. They are the only Middle Eastern magazine that is currently at the two top book chains in the United States: Borders and Barnes & Noble. As a non-political, non-religious lifestyle magazine, it does something that no other does: PROMOTES THE POSITIVES AND BEAUTY OF THE MIDDLE EAST.
www.alomagazine.com 818/727-7785