Research Reveals Nuances of Tapping into $768 Billion Hispanic Market

New York, November 10, 2006 — With an estimated buying power of $768 billion in 2005, Hispanics are a marketer’s goldmine. Tapping into the gold can be risky business, however, according to Where Hispanics Live and Where They’re from: How Regional Differences and National Heritage Influence Latino Consumer Attitudes and Behaviors, a new research report from Packaged Facts.

Through an intricate cross-tabulation of data culled from Simmons Market Research’s National Hispanic Consumer Survey, Packaged Facts paints a comprehensive profile of the elusive Hispanic consumer. One size doesn’t fit all, as tastes and preferences for everything from technology and food to internet and advertising are as varied as Latinos’ countries of origin and where they currently live.

For marketers and product developers, the report provides innovative insights into how factors such as immigration flows, birth rates, acculturation trends, and national heritage shape the attitudes and behavior of Latino consumers in important regional and metropolitan markets. A clear picture emerges: when it comes to shopping, everything’s up for grabs.

“Hispanics in New York spend more on Cosmetics. Latinos in Miami and San Francisco prefer internet shopping. In the Northeast they’re driven by price,” notes Don Montuori, the publisher of Packaged Facts. “Because the variances between Hispanics are so acute, knowing how to reach Hispanics is an extremely labor-intensive feat. Understanding the intricacies that we’ve found in our data will help marketers zero in on the different Hispanic markets and tastes which will produce a much more effective marketing strategy.”

Where Hispanics Live and Where They’re From begins with an analysis of demographic trends affecting the Hispanic market, with an assessment of regional differences in language use and acculturation among Hispanic consumers. Highlights feature the impact of Spanish language advertising across regional and metro markets and comparisons of regional Spanish- vs. English-language media usage. In-depth profiles of consumers in key markets plus an assessment of buying power in regional and metro markets are included. Priced at $3,500, this report is available from Packaged Facts by visiting: http://www.packagedfacts.com/pub/1190038.html. It is also available at MarketResearch.com.

About Packaged Facts
Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer industries, including consumer goods and retailing, food and beverage, and demographics. For more information visit www.PackagedFacts.com, or contact Tom Ehart at 240-747-3014, or tehart@marketresearch.com.