Savannah CVB Launches 'Cool' New Web Site

Triplett and CVB launched the site at their Third Quarterly Luncheon held in the Savannah International Trade & Convention Center this Thursday. Hearing the chairman employ youthful lingo was a little like seeing images of Savannah's historic grandeur cut-and-pasted into a polished new web page: the pairing of the staid and the new is effectively striking. Triplett told the attentivew luncheon their earlier web site got 7 million hits a year, and with its new, high-tech, high-end appearance, they expect a 30 to 40 percent annual increase in traffic.

The new site showcases a colorful design and features Savannah's branding effort: "Savannah, Est. 1733." It also offers viewers the ability to generate customized itineraries, meeting and event planner information, e-cards, enhanced member databases, special offers and scenic tours.

"We worked closely with the marketing team of the CVB to understand their target markets" said Ryan Woolley or Anderson Interactive. "SavannahVisit.com has been developed with features that cater not only to tourists, but to convention and meeting planners, group tour planners, the media and CVB members."

To gather as much qualified traffic as possible to the site, CVB is launching a comprehensive marketing program off-line while also continuing an ongoing search engine marketing effort by Anderson Interactive to help SavannahVisit.com gain and retain prominent search engine placement.

But the high-tech reach doesn't stop there. A spate of branded monthly e-mail communication and newsletters will also soon be arriving in targeted inboxes.

"Sending qualified traffic to SavannahVisit.com was and will continue to be a main objective of this project. This web site has been developed from day one with the CVB's target markets in mind," stated Woolley. "It's been built from the ground up applying a search engine best practices methodology. We know that off-line marketing will drive traffic to the site. To compliment this, an online marketing program is being executed to ensure growth in the number of people who utilize the new site."