Anderson Interactive Launches Webstar

Anderson Interactive, the award-winning online marketing division of Anderson Communications, recently announced the official launch of a powerful online marketing suite, Webstar. Designed to drive highly qualified traffic to websites, Webstar utilizes a multi-tiered approach to make the web work for companies doing business online.

Webstar includes online marketing consulting, specialized search engine optimization services (SEO), pay-per-click search advertising (PPC), opt-in email marketing and performance analysis & reporting. With an estimated two billion websites competing for attention on the Internet, the Webstar product helps companies cut through the clutter to generate qualified leads.

According to Anderson Interactive General Manager Chris Fehrmann, before Webstar is put to work for clients, 25 years of marketing expertise is tapped.

“The very best technology will be ineffective if applied incompetently,” Fehrmann said. “No amount of software can supplant Anderson Communications 25 years of successful, results-driven marketing. Inherent in this whole process is the initial consultation and assessment to fully understand and sometimes to help clients fully understand, exactly who makes up their target audience,” he said. “To fully optimize the web, technology will always need the human touch.”

According to Ryan Woolley, Anderson Interactive Director of Interactive Marketing, functional and user-friendly website design remains the foundation for converting website traffic into leads or sales. “But most people are not satisfied with how their website is working or the number of qualified leads it’s generating,” Woolley said. “You can have a very effective website but if it’s not being found, it’s like having a great billboard and keeping it in the woods.”

“Via keyword research and analysis, refining copywriting and your website, building link popularity and consistently monitoring and tracking quantifiable results, Webstar gives us and our clients the ability to measure their website’s performance and make informed improvements,” Woolley said. “Like the program we recently designed for the Savannah Convention and Visitors Bureau. It’s based on a study of past website performance and present online trends. Analyzing this combination of data can yield a very effective online marketing program.”

Anderson Interactive designed and developed the state-of-the-art website for the Savannah CVB over the past year. The project included complete online marketing services such as design and development, search engine optimization, targeted email campaigns and a content management system that lets the CVB manage many aspects of their own site. Savannah CVB will unveil the new visitor website, SavannahVisit.com at their 3rd quarterly luncheon September 14, 2006.

Applying the same principles for the high-impact benefit of a mid-size client, Anderson also recently put Webstar to work at Hilton Head Island’s oldest and largest independently owned villa rental company, Resort Rentals. According to Woolley, within three months rankings and overall bookings went up 30 percent.

“If we’re doing our job,” Woolley said, “ Webstar will help your company’s website outperform the competition and make a significant difference in your business.”

In addition to website design and development and search engine optimization, Webstar also offers pay-per-click search advertising - especially beneficial to companies seeking an immediate impact - spam-free targeted email campaigns and performance analysis and reporting.

Pay-per-click search engine advertising is located directly opposite “natural” listings, gets your company listed within 48 hours and is re-indexed every day.

Depending on the size, age and complexity of your website, Woolley estimates it can take from 30 to 90 days to get ranked in the natural listings of the major search engines. This is accomplished with an ongoing performance analysis of your website and ongoing modifications that target proven search terms. Detailed reports are generated monthly and educated modifications are made as needed to improve results. First page natural listings remain the ideal, and receive the highest click-through rates. Ensuring that visitors know what action to take once they reach your website is equally important.

Anderson Interactive is part of Anderson Communications Group, an award-winning, full-service Hilton Head-based advertising communications firm. Anderson Interactive is located on the web @ www.AndersonInteractive.biz.